Sökning: "Customer trust"

Visar resultat 11 - 15 av 615 uppsatser innehållade orden Customer trust.

1. 11. Damned if you do, damned if you don't.

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
   Nyckelord :H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

   Sammanfattning : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. LÄS MER

3. 12. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Xian Li; [2023]
   Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

4. 13. Capability Engineering An Alternative to Systems Engineering: Swedish combat vehicle industry

   Master-uppsats, Försvarshögskolan

   Författare :Måns Lindgren; [2023]
   Nyckelord :;

   Sammanfattning : This thesis aims to look at ways capability engineering can be introduced to the Swedish combat vehicle industry, as well as to identify success factors for capability engineering. In this thesis, a case study methodology has been used. Where one case was BAE Systems Hägglunds selling new combat vehicles to Norway. LÄS MER

5. 14. The role of customer-based brand equity in the direct-to-consumer business model

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Nyckelord :D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Sammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER

7. 15. Tillit redan vid första mötet? : User Experience (UX) påverkan på tillit mellan företag och kund

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Alexander Andersson; Jonas Eklund; [2023]
   Nyckelord :UX; User Experience; Design; Usability; Trust; Loyalty; Customer relations; UX; User Experience; Design; Användarvänlighet; Tillit; Lojalitet; Kundrelationer;

   Sammanfattning : Företag som arbetar aktivt med dess kundrelationer har stora möjligheter att öka sina intäkter. Genom att bibehålla 5% av sina kunder kan företagets intäkter öka med nästan 100%. LÄS MER