Sökning: "External marketing"

Visar resultat 1 - 5 av 310 uppsatser innehållade orden External marketing.

  1. 1. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Viktor Brodin; Anna Forkman; [2019-07-03]
    Nyckelord :Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Nyckelord :SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  3. 3. Coexistence and collaboration between different retail agglomerations

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Märtha Nilsson; Darien Salih; [2019]
    Nyckelord :Retail; agglomerations; coexistence; collaboration; attributes; retail agglomeration attractiveness;

    Sammanfattning : During the past decades, the establishment of external shopping centers have been increasing, causing debates on how they affect the viability and vitality of city centers. Instead of studying them as individual actors that are in competition with each other, it is interesting to examine them as components that together make cities complete trading destinations. LÄS MER

  4. 4. Walk the talk – för en trovärdig hållbarhetsprofilering : En förklarande studie om sambandet mellan internal-external brand alignment och employee advocacy

    Magister-uppsats, Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Författare :Madelene Eriksson; Lisa Thörn; [2019]
    Nyckelord :Sustainability marketing; Employee advocacy; Internal marketing; Brand; Hållbar marknadsföring; Employee advocacy; Intern marknadsföring; Förtroende; Brand commitment; Employer branding;

    Sammanfattning : Bakgrund: Hållbarhet och CSR är idag en självklarhet i många nordiska företag. Under de senaste åren kan även en ökning konstateras i konsumenters vilja att betala mer för hållbara produkter. LÄS MER

  5. 5. Domain Expertise–Agnostic Feature Selection for the Analysis of Breast Cancer Data

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Susanna Pozzoli; [2019]
    Nyckelord :breast cancer; clustering; clustering performance evaluation; feature selection; proteomics; unsupervised learning;

    Sammanfattning : At present, high-dimensional data sets are becoming more and more frequent. The problem of feature selection has already become widespread, owing to the curse of dimensionality. Unfortunately, feature selection is largely based on ground truth and domain expertise. LÄS MER