Sökning: "Food Brand Strategy"

Visar resultat 1 - 5 av 41 uppsatser innehållade orden Food Brand Strategy.

  1. 1. Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Alice Ekeroth; [2023]
    Nyckelord :corporate branding; brand positioning; brand activism; anti-brand activism; brand communication; Social Sciences;

    Sammanfattning : Brand activism has emerged as a prevalent phenomenon where brands engage in socio-political issues to differentiate themselves and build stakeholder resonance. Despite its growing prominence, research on brand activism is limited, particularly in relation to brand positioning. LÄS MER

  3. 2. Sambandet mellan country-of-origin och svenska konsumenters varumärkeslojalitet och priskänslighet : En kvantitativ studie om huruvida svenska konsumenters associationer till Sverige kan påverka deras lojalitet och priskänslighet mot svenska livsmedelsvarumärken.

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Julia Nordin; Emilia Tušetić; [2023]
    Nyckelord :Country-of-origin; brand loyalty; price sensitivity; attitudinal attachment; behavioral loyalty; food; food brands; Country-of-origin; varumärkeslojalitet; priskänslighet; attitydfäste; beteendelojalitet; livsmedel; livsmedelsvarumärken;

    Sammanfattning : Titel: Sambandet mellan country-of-origin och svenska konsumenters varumärkeslojalitet och priskänslighet – En kvantitativ studie om huruvida svenska konsumenters associationer till Sverige kan påverka deras lojalitet och priskänslighet mot svenska livsmedelsvarumärken. Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi. LÄS MER

  4. 3. Private label effect on small producer business development : a multiple-case study from a producer perspective

    Master-uppsats, SLU/Dept. of Forest Economics

    Författare :Emelie Lundberg; [2023]
    Nyckelord :Business strategy; food producer; food retail; power and dependency; primary producers Swedish University;

    Sammanfattning : There is an unstable environment surrounding us today with varying interest rates, increased commodity and energy prices. With price increases in many areas at the same time there has been a successively decrease in people’s private budget. With less money to spend, the hunt for low-price products in food retail has increased. LÄS MER

  5. 4. "Blott Sverige svenska krusbär har" : En kvalitativ studie om nation branding av svensk måltidskultur

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jogér Sebastian; [2022]
    Nyckelord :turism; måltidsturism; marknadsföring; måltidskultur; kultur; mat; foodie; nation branding; storytelling; profilering;

    Sammanfattning : This candidate thesis contains a qualitative study of how Sweden markets its gastronomicculture internationally through nation branding. The study was conducted through adeductive research approach. Through nation branding, Sweden has become the new, littlestar on the gastronomic world scene. LÄS MER

  7. 5. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Maja Lundgren; [2022]
    Nyckelord :Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

    Sammanfattning : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. LÄS MER