Sökning: "Niche Marketing"

Visar resultat 21 - 25 av 86 uppsatser innehållade orden Niche Marketing.

1. 21. E-sports, A Man's World? How Gender Ratios in E-Sports Teams Affect Perceptions

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Jonny Baho; Axel Neikter; [2019]
   Nyckelord :E-sports; Marketing; Perceptions; Gender; Streaming;

   Sammanfattning : E-sports have gone from being a niche community of video gamers to becoming mainstream, with million dollar prize pools for the best players. With the growth of e-sports, companies have increasingly become interested in sponsoring teams, sometimes going as far as to found their own teams. LÄS MER

3. 22. Resebyråer och researrangörers marknadsföring av krisdrabbade destinationer

   Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Amanda Karlsson; Frida Emtängen; [2019]
   Nyckelord :Marknadsföring; kris; resebyråer; researrangörer; destination;

   Sammanfattning : Crises are becoming increasingly common in the world and the tourism industry is undoubtedly one of the most vulnerable industries of this. When a destination is hit by a crisis, the destination's image and attractiveness are damaged. A weak, unattractive or negative image of a destination is very detrimental to the development of tourism. LÄS MER

4. 23. Exploring the viability of re-introducing Lablab purpureus (L.) Sweet as a multifunctional legume in northern Tanzania

   Master-uppsats, SLU/Dept. of Biosystems and Technology (from 130101)

   Författare :Christopher Forsythe; [2019]
   Nyckelord :Tanzania; agroecology; Lablab purpureus L. Sweet; insect pest; accession; multifunctional crop; viable crop; socio-ecological niche;

   Sammanfattning : Tanzanian people are currently facing food insecurity, poor nutrition and poverty. Agriculture is not meeting the demand since Tanzania is a net food importer. LÄS MER

5. 24. How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries.

   Master-uppsats,

   Författare :Sébastien Dessaucy; Daniel Steinwandter Wippel; [2019]
   Nyckelord :Resource Partitioning; Niche Marketing; Coopetition; Niche Firms; Branding; Entrepreneurship; Entrepreneurial Marketing; Microbreweries; Craft beer.;

   Sammanfattning : Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. LÄS MER

7. 25. David vs. Goliath : En kvalitativ studie om hur mikroföretag kan använda sökmotorer i sin marknadsföring

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Johannes Henriksson; Adam Ågehäll; [2019]
   Nyckelord :Search engine marketing; SEO; PPC; Google; micro enterprises; search engines; social medias; brands.; Sökmotormarknadsföring; SEO; PPC; Google; mikroföretag; sökmotorer; sociala medier; varumärken.;

   Sammanfattning : Titel:                                  David vs. Goliath Författare:                        Henriksson, Johannes & Ågehäll, Adam Institution:                        Linnéuniversitetet, Ekonomihögskolan Program:                           Ekonomprogrammet inriktning Marknadsföring Kurs:                                 Företagsekonomi III – Marknadsföring, Examensarbete, 15hp Handledare:                      Leif Rytting Examinator:                      Kaisa Lund   Syfte:                                 Uppsatsens syfte är att undersöka huruvida mikroföretag kan skapa marknadsfördelar av att implementera Search Engine Marketing. LÄS MER