Sökning: "Niche Marketing"

Visar resultat 16 - 20 av 86 uppsatser innehållade orden Niche Marketing.

  1. 16. Skills and competencies for sustainable food systems : case study of young market gardeners in Sweden

    Master-uppsats, SLU/Dept. of Plant Breeding (from 130101)

    Författare :Lotten Lundgren; [2020]
    Nyckelord :market gardening; sustainability; food system; skills; competencies; lock-in; transition;

    Sammanfattning : Global food systems are locked into a sociotechnical regime where actors are dependent on high external inputs and economies of scale, and systemic innovation is necessary to meet sustainability targets. Recent research into the development of education for fostering sustainability leaders, such as the Horizon 2020-project NextFood, have largely focused on mainstream agriculture, despite the importance of niches in driving systems change. LÄS MER

  3. 17. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Ardy Daniel Kusnadi; Fredrik Einarsson; [2020]
    Nyckelord :Marketing strategy; SaaS; Vertical Software; Cloud Computing;

    Sammanfattning : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. LÄS MER

  4. 18. Customer Behaviour and Marketing Channels in High-end Experiential Travel Market

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Chetan Pruthi; Adarsh Tewari; [2020]
    Nyckelord :High Net-worth Individuals HNIs ; Travel Designers; Luxury Travel; Customer Behavior; Marketing Channels.;

    Sammanfattning : This report is a qualitative analysis of consumption behaviour of high net worth individuals (HNIs) and the marketing channels that are effective in the high-end travel industry. The travel industry caters to a vast audience and it becomes important to understand a specific niche to serve the customers better. LÄS MER

  5. 19. ALGORITMISK INTERVENTION Om kulturarbetares arbete med Instagram

    Master-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Linn Gustavsson; [2019-10-10]
    Nyckelord :digitalt arbete; kulturindustri; synlighetsarbete; algoritmer; Instagram; marknadsföring; kulturarbete; disciplin;

    Sammanfattning : The topic of this study is the introduction of social networking sites as an arena for personal advertising in the culture industries. Through a case study on cultural workers’ digital labour on Instagram, the study examines the ways in which a social networking site such as Instagram disciplines its users with regard to labour time as well as cultural production. LÄS MER

  7. 20. Utveckling av marknader för avfallsbaserade resurser : En fallstudie på återanvändning av komplexa avfallsströmmar ur ett värdekedjeperspektiv

    Master-uppsats, Linköpings universitet/Industriell miljöteknik

    Författare :Elsa Bertils; Herman Elvingson; [2019]
    Nyckelord :waste; markets; market regulation; reuse; recycling; resource efficiency; value chain; sludge; bottom ash; slag; organic fertilizer; waste policy; policy; avfall; marknader; återvinning; återanvändning; resurseffektivitet; värdekedja; rötslam; biogödsel; slaggrus; bottenaska; Revaq; SPCR 120; handel; avfallslagstiftning; styrmedel; styrning;

    Sammanfattning : Immense amounts of waste are generated daily by our society, and the management of these streams is a critical societal function. Part of this work is reusing and recycling materials with attractive properties, which is also an imperative step towards circular material flows. LÄS MER