Sökning: "Social behavior patterns"

Visar resultat 1 - 5 av 178 uppsatser innehållade orden Social behavior patterns.

1. 1. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Stina Stensson; [2024-03-01]
   Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

   Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

3. 2. Tjejsnuset är det nya! : En kvalitativ studie om hur bilden av vitt snus konstrueras i samspel mellan media och unga vuxna, samt hur vitt snus kodas som manligt respektive kvinnligt.

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Elsa Widenström Findell; Silja Jóhannsdóttir; [2024]
   Nyckelord :Vitt snus; genus; reklam; konstruktion;

   Sammanfattning : The study aims to examine the construction of the image of white snus, specifically focusing on the growing trend of female snus use. The analysis will shed light on overall perceptions and attitudes towards white snus, along with its social construction among young adults. LÄS MER

4. 3. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Nyckelord :User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Sammanfattning : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. LÄS MER

5. 4. Att vara äkta eller sälja sig för pengar : Föreställningar om artisters autenticitet i samband med reklamsamarbeten med externa varumärken

   Kandidat-uppsats, Karlstads universitet

   Författare :Lina Kerrouchi; Julia Jakobsson; [2024]
   Nyckelord :Authenticity; artists; music; influencer; influencer marketing; advertising; celebrity endorsement; qualitative interviews; focus groups; Autenticitet; artist; musik; influencer; influencer marketing; marknadsföring; kändissamarbeten; kvalitativa intervjuer; fokusgrupper;

   Sammanfattning : For decades authenticity has been of great interest in media and communication research. With this study, we aim to contribute to the research with a new perspective where authenticity is examined in artists who use influencer marketing on social media. LÄS MER

7. 5. Peak Load Shaving Strategies of an Office Building : A Case Study at AirSon

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Azin Farzam; [2024]
   Nyckelord :Shifting Peak Load; Electricity Reduction; Measuring Peak Load; Electricity Efficiency; Building Management System; Electricity Consumption.;

   Sammanfattning : Introduction: The global demand for renewable energy is expected to grow annually due to rising electricity consumption and economic and regulatory incentives. Efficient consumption and management of electricity consumption can support this trend (shifting from fossil resources to renewable resources) and benefit companies economically by reducing peak loads, reducing subscription costs, and protecting companies' power systems and networks. LÄS MER