Sökning: "Tone perception"

Visar resultat 1 - 5 av 43 uppsatser innehållade orden Tone perception.

1. 1. Friends or Foes? Examining 10 years of U.S Intelligence assessments on the China threat, 2013-2023

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Mir Rashid; [2024]
   Nyckelord :United States; China; U.S Intelligence Community; US-China relations; Qualitative document analysis; Threat perception theory; Law and Political Science;

   Sammanfattning : This thesis examines how China has been portrayed in the Annual Threat Assessment reports of the U.S. intelligence community between 2013-2023. A qualitative document analysis is conducted on 9 publicly available threat assessment reports issued during this period. LÄS MER

3. 2. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Sofia Zangrande; [2023]
   Nyckelord :Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

   Sammanfattning : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. LÄS MER

4. 3. Dödsskjutningen på Furuviksparken : En kvalitativ studie om Furuviksparkens kriskommunikation under schimpansincidenten

   Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Författare :Wilma Johansson; Ellen Grane; [2023]
   Nyckelord :Crisis communication; communication; Instagram; press; tv; Image Repair Theory; Situational Crisis Communication Theory; Kriskommunikation; kommunikation; Instagram; press; tv; Image Repair Theory; Situational Crisis Communication Theory;

   Sammanfattning : Vi har genomfört en innehålls- och textanalys samt retorisk analys av Furuviksparkens inlägg på Instagram och uttalanden i press och tv under schimpansincidenten 2022 i syfte att undersöka hur de använt olika strategier och retoriska medel för att upprätthålla sitt anseende och image. Med Image Repair Theory, Situational Crisis Communication Theory och retorikens appellformer har vi kunnat identifiera hur Furuvikparken använder olika strategier inom dessa teorier samt retoriska medel. LÄS MER

5. 4. How Ramy Challenges Arab Stereotypes in American Media : A study of an Arab-American comedy drama

   Kandidat-uppsats, Högskolan Väst/Institutionen för individ och samhälle

   Författare :Peregrin Frost; [2023]
   Nyckelord :Hollywood; TV; Arabs; Stereotypes; Discourse Analysis;

   Sammanfattning : The portrayal of Arabs and Muslims in American film and television has been a lopsided affair since the beginnings of Hollywood movie production. Over the course of film and TV production during the twentieth century, and later, Hollywood and TV production companies has used the Arab as a negative trope to negatively stereotype them, or to elevate the perception of American characters in contrast to the presentation of the baser character of the Arab. LÄS MER

7. 5. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   Kandidat-uppsats,

   Författare :Franciska Kószás; Patricia Tudesko; [2023]
   Nyckelord :Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Sammanfattning : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. LÄS MER