Sökning: "Ya Li"

Hittade 4 uppsatser innehållade orden Ya Li.

  1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Yimeng Ma; [2023]
    Nyckelord :e-commerce; netnography; influencers; followers; and online community;

    Sammanfattning : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. LÄS MER

  3. 2. Business Model Design - A Matter of Perspective?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nina Marie Wagner; Ya Li Du; [2021]
    Nyckelord :Business Model; Business Model Innovation Drivers; Automotive Industry; EV; Business and Economics;

    Sammanfattning : The shift from internal combustion to electric engines is currently transforming the automotive industry. Yet, the business model path forward for electric vehicles (EVs) is still uncertain, as the perspectives of different industry actors, especially incumbents and new entrants deviate. LÄS MER

  4. 3. “Close Enough”: A Cultural Analysis of Plant-Based Meat Consumption in Everyday Food Practices

    Master-uppsats, Lunds universitet/Avdelningen för etnologi

    Författare :Sahra Rosenkvist; [2019]
    Nyckelord :meat; meat substitutes; animal-based meat; plant-based meat; performance; practice; commensality; narrative theory; semiotics; memory; food memory; ritual; myth; embodied memory; mocked meat; meat analogs; plant-based eating; MACA; food; food studies; cultural analysis; cultural habits; Law and Political Science; Earth and Environmental Sciences; Agriculture and Food Sciences; Business and Economics; Social Sciences; Philosophy and Religion; Cultural Sciences; Arts and Architecture;

    Sammanfattning : Et binlerce yıl insanoğlunun ortak gıdalarından biri ve günlük yemek uygulamalarıyla ilgili olarak farklı kültürlerde gıda hafızasının önemli bir parçası olmuştur. Günümüzde hayvan bazlı etin (ABM) ikamesi olan bitki bazlı et (PBM), çevre sorunları, hayvan refahı ve insan sağlığı gibi çeşitli motivasyonlarla Kuzey Avrupa'da yaşayan tüketiciler arasında popüler ve yaygın hale gelmiştir. LÄS MER

  5. 4. Whether and how does Facebook facilitate recruitment practice

    Magister-uppsats, Lunds universitet/Institutionen för informatik

    Författare :Ya Li; Linlin Zhong; [2011]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER