Sökning: "emotional branding"

Visar resultat 31 - 35 av 69 uppsatser innehållade orden emotional branding.

  1. 31. Video Storytelling Advertisement : A quantitative study about the effect consumers’ attitude towards the brand

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Oskar Bloom; Pontus Liljenberg; [2018]
    Nyckelord :Advertisements; Attitudes; Storytelling; Branding; Humorous; Dramatic;

    Sammanfattning : Background: In order for marketers, brands and companies to be successful in the advertising environment the stress for well developed content and messages is a necessity. To have a competitive advantage it is all about the attention a advertisements gain by the audience and the public eye. LÄS MER

  3. 32. Varför stannar man på en arbetsplats?

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Zarah Rosell; Pontus Andersson; [2018]
    Nyckelord :Organizational commitment; the psychological contract; retention; employer branding and culture; personal development; career development; Organizational commitment; det psykologiska kontraktet; behålla anställda; employer branding och kultur; kompetensutveckling; karriärutveckling;

    Sammanfattning : There exists a huge amount of quantitative research about organizational commitment, the psychological contract and its relevance for retention. We do, however notice a lack of qualitative research when it comes to commitment, the psychological contract and how different factors cooperate to achieve retention. LÄS MER

  4. 33. Exploring the Roles of Sustainable Branding Strategies: Factors

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Charlotte Isackson; [2017-06-30]
    Nyckelord :;

    Sammanfattning : This study highlights the dialectics between the emotional- and functional attributes of sustainable branding strategies and how these influence the consumption experience of sustainable clothing brands. The qualitative study found that emotional attributes have the most substantial influence on consumers’ consumption experience. LÄS MER

  5. 34. Faster faster, cheaper cheaper : A study about how fast fashion brands have affected luxury brands

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Philip Lundén; [2017]
    Nyckelord :fast fashion; luxury fashion; strategy; fashion; e-commerce; consumption; and consumer behavior;

    Sammanfattning : Today it seems like fast fashion brands are affecting luxury brands. Have the fast fashion brands been ignored too long and have luxury brands failed at protecting their brand values?  Luxury fashion brands make collaborations with fast fashion designers, something that would have been unthinkable a long time ago. LÄS MER

  7. 35. Towards a circular economy : A qualitative study on how to communicate refurbished smartphones in the Swedish market

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Sebastian Holmström; Harald Böhlin; [2017]
    Nyckelord :Circular Economy; It consumption; Sustainability; Refurbish; Refurbishment; Remanufacturing; Smartphones; Smartphone consumption; Consumer behaviour; Circular consumption; communication; second-hand products; sustainable IT consumption; advertisment; Hållbarhet; Cirkulär ekonomi; rekonditionering;

    Sammanfattning : As there are more than 1.4 billion smartphones sold every year in the world and around four million smartphones in Sweden. In recent years there has been a growing concern to move from a linear economic system to a circular economic system. Smartphones and other electronic equipment stand for the largest growing waste streams in the European Union. LÄS MER