Sökning: "female studies"

Visar resultat 6 - 10 av 1383 uppsatser innehållade orden female studies.

  1. 6. Influerad av influencers : En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Ella Lundberg; Ida Malmberg; [2024]
    Nyckelord :Influencer; impulse buying; fast fashion; environmental awareness; marketing communication; Influencer; impulsköp; snabbmode; miljömedvetenhet; marknadskommunikation.;

    Sammanfattning : This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. LÄS MER

  3. 7. Womens Club? : The Role of Gender in the Female Business Angel’s Investment Process

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Hanna Edenvik; Amon Suhr Perez; [2024]
    Nyckelord :homosociality; heterosociality; business angel; gender; investment process; entrepreneur; homosocialitet; heterosocialitet; affärsängel; kön; investeringsprocess; entreprenör;

    Sammanfattning : Business angels constitute an increasingly important source of capital for entrepreneurs in their ventures’ early stages. Previous research and reports, however, state that female entrepreneurs are heavily underfunded. LÄS MER

  4. 8. “(Wo)man, Life, Freedom” : en flermetodsstudie om representationen och gestaltningen av nyhetskällor i Al Arabiya och Al Jazeera under protesterna i Iran 2022 & 2023

    Kandidat-uppsats, Lunds universitet/Journalistik

    Författare :Johanna Rydgren; Ellen Rosenkvist; [2024]
    Nyckelord :Mahsa Amini; Woman; life; freedom ; gender studies; representation; Social Sciences;

    Sammanfattning : This essay examines articles published on the English editorial websites of Al Arabiya and Al Jazeera that discuss the protests that have taken place in Iran following the death of Mahsa Zhina Amini. The study is based on the framing theory, the gender theory, and the theory on “primary definers”. LÄS MER

  5. 9. "Jag utgår ifrån mig själv, inte som kvinna eller som icke-man" : Upplevelser av kvinnligt ledarskap inom skolans värld

    Kandidat-uppsats, Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningssociologi

    Författare :Ines Svedin; Olivia Rinaldo; [2024]
    Nyckelord :kvinnligt ledarskap; kvinnodominerad bransch; rektorer; upplevelser;

    Sammanfattning : The principal profession has historically been a male-dominated profession. However, as women entered the industry and became the majority, both salary and status decreased. With that, the responsibility and the amount of work tasks increased to the principal’s role. LÄS MER

  7. 10. ”Shame of missing out”, det nya FOMO : En kvalitativ intervjustudie om hur känslor hos unga kvinnor upplevs när influencers uppmanar till konsumtion på Instagram.

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Alice Klevfors; Nilsson Isabell; [2024]
    Nyckelord :Impulsive consumption; FOMO; SOMO; influencer marketing; relationship building; Instagram; emotions; qualitative interview study; thematic analysis; young women; Sweden; Impulsiv konsumtion; FOMO; SOMO; influencer marketing; relationsskapande; Instagram; känslor; kvalitativ intervjustudie; tematisk analys; unga kvinnor; Sverige;

    Sammanfattning : With the increasing trust and power of influencers on social media, more research and information are needed on how influencers affect the emotions of their followers. The climate that exists on social media today contributes to calls for unsustainable consumption, which is something that influencers in particular contribute to. LÄS MER