Sökning: "private brand"
Visar resultat 16 - 20 av 179 uppsatser innehållade orden private brand.
16. Politiker på nätet - Nutidens influencers? : En kvalitativ innehållsanalys om svenska partiledares framställning på Instagram.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)Sammanfattning : A qualitative study of the Swedish party leader’s presentation on Instagram. Social media has become a big part of political communication. It makes it possible to spread messages and information directly to its voters without having to go through the traditional media, which they needed to before the age of social media. LÄS MER
17. User Generated Content : En kvalitativ studie om kvinnliga konsumenters inställning till autenticitet av användargenererat innehåll och marknadsföring på Instagram genom influencers inom modebranschen
Kandidat-uppsats, Södertörns högskolaSammanfattning : Utvecklingen av sociala medier har tagit 2000-talet med storm vilket har lett till en ny era av Web 2.0. En era som möjliggör för användare att enkelt producera digitalt innehåll och med ett klick publicera det för hela världen att se. LÄS MER
18. Vårt eget märke?
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Our own brand? - A qualitative study of loyalty to the grocery trade's private labels Research question: Is there any form of loyalty to private labels in the Swedish grocery trade, and what are the reasons for this? Purpose: To investigate the reasons behind consumers' loyalty to private labels in the Swedish grocery trade. As part of this, consumers' tendency for variety-seeking against private labels is also examined. LÄS MER
19. Influencers framgångssaga : En kvantitativ innehållsanalys om hur svenska modeinfluencers använde sin självpresentation på Instagram under 2019.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Sammanfattning : In today’s media society and the growth of user-generated content, everyone has the opportunity to create their own content on social media. Instagram influencers are an exciting phenomenon considering that ordinary people have started documented their everyday lives through photographs and gained a large group of followers and started earning money on their content. LÄS MER
20. Swedish food habits for higher nutritional value and lower climate impact : food retail portfolio management
Master-uppsats, SLU/Department of Molecular SciencesSammanfattning : In order to tackle climate change and the increased prevalence of non-communicable diseases, a transformation of human diets is urgently needed. The food retailers can play an important role if integrating sustainability related aspects in their corporate portfolio decisions in order to influence the consumer to make more sustainable food choices. LÄS MER