Sökning: "sensory marketing"

Visar resultat 16 - 20 av 150 uppsatser innehållade orden sensory marketing.

  1. 16. Hotellbranschens längtansfulla intryck : En kvalitativ studie om den digitala sinnesmarknadsföringenoch varumärkesutveckling i hotellbranschen

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rosna Hasan; Jessica Hedström; Johanna Rannebjer; [2021]
    Nyckelord :Varumärkesupplevelse; varumärkeslojalitet; multisensorisk stimuli; sinnesmarknadsföring; digital marknadsföring; storytelling;

    Sammanfattning : The digital world is developing and due to the development the hotel industry has neededto advance their digital development. The purpose of this study is to analyze how thehotel industry is working with multisensory marketing to create stimuli by interplayingthe human senses. LÄS MER

  3. 17. LIGHT-BEAT: REACTIVE LIGHT FOR THE EMOTIONAL COMFORT OF NEWBORN  BABIES

    Magister-uppsats, KTH/Ljusdesign

    Författare :Despoina Myronidi; [2021]
    Nyckelord :newborns; feeling of presence; infant behaviours; social design; feeling safe; reactive light; pulsing light; sound and light; sensors and controls; programming light;

    Sammanfattning : This is a project-based thesis focusing on the investigation of topics related to human newborns and the factors found in their surrounding environment that need to be assessed so as to provide them with a feeling comfort. The objective is to boost their emotional development by the means of light in a close relation to sound so as to provide them with a type of intelligence allowing them to normally interact within a society during their adult life, reassuring social equality and eliminating potential social exclusion due to unexpected behaviours. LÄS MER

  4. 18. Marknadsföring via mukbang video : En kvalitativ studie av kvinnors uppfattning på mukbang video

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ylva Andersson; Nina Thi Vo; [2021]
    Nyckelord :Mukbang; Mukbang Influencer; ASMR; eWOM; WOM; Sensory Marketing.;

    Sammanfattning : Background: After the boom of mukbang videos in South Korea and its popularity spread tothe rest of the world, companies have started to use mukbang influencers tobuild a strong brand identity and to create a topic for debate.Purpose: The purpose of this study is to examine womens’ outlook on mukbang videosand marketing in mukbang videos. LÄS MER

  5. 19. Upplevelser av butiksatmosfärer med materiella och immateriella faktorer i fokus : En fallstudie av Porsche Center i Segeltorp och i Malmö

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Celine Lindberg; Filippa Forsstedt; [2021]
    Nyckelord :Porsche; sensory strategies; sensory experiences; sensory marketing; brand image; customer experiences; perception; senses; retail atmospherics; retail environments; consumer behavior.; Porsche; sinnesstrategier; sinnesupplevelser; sinnesmarknadsföring; varumärkesimage; kundupplevelser; perception; sinnen; detaljhandelsatmosfär; detaljhandelsmiljöer; konsumentbeteende.;

    Sammanfattning : The aim of the bachelor’s thesis is to examine whether the atmospheric experience differs between two different stores within the same brand, depending on tangible and intangible elements. The authors have focused on how certain selected elements have been implemented in the store environments, to identify whether these can steer the atmospheric experience in different directions. LÄS MER

  7. 20. Tillämpning av sinnesmarknadsföring vid e-handel : En studie gällande hur sinnesmarknadsföring tillämpas vid e-handel samt hur fenomenet uppfattas av konsumenter

    Kandidat-uppsats, Södertörns högskola

    Författare :Clara Jakobsson; Vanessa Masso; [2021]
    Nyckelord :sensory marketing; visual sense; auditory sense; marketing; e-commerce; brand; color; brand meaning; customer experience; sinnesmarknadsföring; synsinnet; hörselsinnet; marknadsföring; e-handel; varumärke; färg; varumärkets betydelse; kundupplevelse;

    Sammanfattning : The aim of the bachelor’s thesis is to examine how sensory marketing is applied in e-commerce. It is also of the bachelor’s interest to examine whether the consumer perceives the application of the term in e-commerce. LÄS MER