Avancerad sökning

Visar resultat 21 - 25 av 25 uppsatser som matchar ovanstående sökkriterier.

  1. 21. Beauty comes from within; A business case for Volvo Car Corporation about interior design on tomorrow's Chinese market

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Elena Rönnmark; Mats Wiberger; [2011]
    Nyckelord :Hedonic Needs; Utilitarian Needs; Consumer Behaviour; Cultural Dimensions; Attitudes;

    Sammanfattning : The problem of this thesis is that the investigation is tied to a country that is not fully explored to Volvo Car Corporation at the present time. Differences within culture and attitudes will be important for Volvo Car Corporation to be aware of. LÄS MER

  3. 22. Drogtestning av elever på gymnasieskolan. Integritet eller övervakning?

    Kandidat-uppsats, Lunds universitet/Socialhögskolan

    Författare :Timo Widell; [2011]
    Nyckelord :drug prevention; students; school; integrity; autonomy; panopticon; pastoral power; utilitarianism; drug testing; Social Sciences;

    Sammanfattning : The aim of this study is to examine different Swedish municipal upper secondary schools and their attitudes towards drug prevention by drug testing of students, and how come the implementation of drug tests largely distinguishes between different schools. More specifically it aims to find out how come some schools execute numerous of drug tests whilst other don´t execute any, what the benefits versus the disadvantages of testing are and how the schools handle the voluntary aspects of the tests. LÄS MER

  4. 23. Män som inte läser skönlitteratur : en kvalitativ intervjuundersökning

    Magister-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

    Författare :Martina Olsson; [2009]
    Nyckelord :läsvanor; män; skönlitteratur; ickeläsare; läsning; läsarstudie;

    Sammanfattning : The purpose of this master’s thesis is to investigate the reading habits of six men who do not read fiction. The reason for my interest is the fact that men statistically read less fiction than women, and that there are few existing studies of this subject. LÄS MER

  5. 24. Sova med fienden: Ingredient Branding: Ett strategiskt alternativ för EMV och LMV inom dagligvaruhandeln

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alex Erstfeld; Lisen Jonson; [2006]
    Nyckelord :Ingredient branding; private label; national brand; hedonic; utilitarian;

    Sammanfattning : We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers’ response to two products from different product categories, representing hedonic and utilitarian products. LÄS MER

  7. 25. Public Attitude Towards the Union: The EU and Canada Compared

    Magister-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Sebastien Beaudet; [2006]
    Nyckelord :EU; European Union ; Canada; Euroscepticism; alienation; support; attitude; utilitarian; affective.; Social sciences; Samhällsvetenskaper; Political and administrative sciences; Statsvetenskap; förvaltningskunskap; Social Sciences; Law and Political Science;

    Sammanfattning : Euroscepticism has been portrayed as the corollary of increased integration. The rapid EU development of the last fifteen years has, somehow, caused a breakdown in public support for integration. LÄS MER