Sökning: "Brand Personality"

Visar resultat 16 - 20 av 206 uppsatser innehållade orden Brand Personality.

  1. 16. The (Mis)alignment between Offline and Online Brand Image

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sophie Johansson; Emma Källström; Madeleine Erikson; [2022]
    Nyckelord :Brand Image; Brand Image Alignment; Brand Associations; Retailing; Multichannel; Business and Economics;

    Sammanfattning : Title: The (Mis)alignment between Offline and Online Brand Image: A Qualitative Study based on Customers’ Brand Associations of the Swedish Beauty Retailer Kicks. Purpose: The purpose is to explore the alignment or misalignment of a beauty retailer’s offline and online brand image based on customers’ brand associations. LÄS MER

  3. 17. "Jag är helt enkelt en parasit som ska utrotas!" : En retorisk analys av Paolo Robertos kriskommunikation efter Insats torsk

    Kandidat-uppsats,

    Författare :Matilda Löfstedt; Maja Windell; [2022]
    Nyckelord :crisis communication; image repair theory; rhetoric; qualitative text analysis; Paolo Roberto; crisis of confidence; social media; sex scandal; kriskommunikation; image repair theory; retorik; kvalitativ textanalys; Paolo Roberto; förtroendekris; sociala medier; sexskandal;

    Sammanfattning : Studien “Jag är helt enkelt en parasit som ska utrotas!” ämnar analysera TV-profilen och entreprenören Paolo Robertos kriskommunikation i samband med den förtroendekris som uppstod när han greps för sexköp i polisoperationen Insats torsk våren 2020. Syftet med studien är att undersöka hur en offentlig svensk person hanterar och kommunicerar en kris som drabbar det personliga varumärket och personens image. LÄS MER

  4. 18. Made by Sweden : Country-of-origin as part of brand identity

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Rebeka Matukevica; Alina Yassin; [2022]
    Nyckelord :Country-of-origin; Brand Identity; Country-of-origin Branding; COO impact on Brand Identity; SMEs;

    Sammanfattning : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). LÄS MER

  5. 19. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Sanna Jurén; Isabelle Kallenberg; [2022]
    Nyckelord :Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

    Sammanfattning : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. LÄS MER

  7. 20. Political Leaders As Archetypal Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Helena Abrahamsson; Can Üner; Sarah Keppler; [2022]
    Nyckelord :Keywords: Brand personality; Archetypes; Rhetoric; Political Brand Communication; Brand Core Framework; Social Sciences;

    Sammanfattning : Purpose: The purpose of this paper is to explore political leaders as archetypal brands. Moreover, this study aims to add knowledge to the concept of archetypes in political brand communication. Methodology: This study combines qualitative and quantitative research. LÄS MER