Sökning: "Strategic awareness"

Visar resultat 6 - 10 av 327 uppsatser innehållade orden Strategic awareness.

  1. 6. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Nyckelord :Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Sammanfattning : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. LÄS MER

  3. 7. Investeringar i namnrättigheter för arenor : En studie om hur företag motiverar och resonerar kring namnrättsinvesteringar

    Magister-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Erik Cajnerud; Julius Forsberg; [2023]
    Nyckelord :Stadium naming rights; intangible investment; market investment; investment process; investment decision; stakeholder theory; Namnrättigheter; immateriella investeringar; marknadsinvesteringar; investeringsprocess; investeringsbeslut; intressentteori;

    Sammanfattning : Bakgrund: Investeringar i namnrättigheter för en arena eller idrottsanläggning kan definieras som en transaktion där pengar byter ägare för att säkra rätten att namnge en idrottsanläggning. Denna typ av investering har under de senaste decennierna ökat dramatiskt. LÄS MER

  4. 8. A Qualitative Analysis of the Impact of Artificial Intelligence (AI) Adoption (Focusing on Machine Learning (ML)) on the Organizational Capabilities of the Telecom Industry in Sweden and Finland

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Neeraj Verma; [2023]
    Nyckelord :AI; R D; Industry 4.0; Qualitative Analysis; Innovation; Machine Learning; Business Performance; People and Culture; Process and Organization; Telecom; Technology.;

    Sammanfattning : The German government's "Industry 4.0" paradigm transforms technology application across domains using real-time data and connectivity. The telecom sector's reliance on digital, software-driven infrastructure for real-time data and connectivity is paramount. LÄS MER

  5. 9. Strategic implementation of circular business models in developing countries

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Azusa Lindwall; [2023]
    Nyckelord :circular economy; multinational corporations; municipal solid waste management; recycling; developing countries; Social Sciences;

    Sammanfattning : This thesis aims to address the challenges of implementing circular economy (CE) practices in emerging/developing economies by harnessing the resources of multinational corporations (MNCs) to improve waste management situations in these areas of the world. A case study is conducted on a Swedish beverage carton producer operating in Thailand to examine the key challenges and strategies employed by the company to promote the recycling of used beverage cartons (UBCs) in the country. LÄS MER

  7. 10. A investigative study of social security in Hammarby Sjöstad

    Kandidat-uppsats, KTH/Urbana och regionala studier

    Författare :Hawber Garib; [2023]
    Nyckelord :Security; urban planning; water; energy efficiency; service; accessibility; Trygghet; stadsplanering; vatten; energieffektivitet; service; tillgänglighet.;

    Sammanfattning : The conducted study has illuminated and examined Hammarby Sjöstad district administration's strategic use of the concept of "security" as a central part of their overall sustainability efforts. Hammarby Sjöstad, a prominent neighborhood in Stockholm, has established itself as an exemplary example of how urban development can integrate sustainability, environmental awareness, and quality of life. LÄS MER