Sökning: "Website visibility"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden Website visibility.

1. 1. Accessible UX in digital 3D application solutions on the example of the planning experience by IKEA : An empirical mixed-method approach beyond accessibility

   Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

   Författare :Hoang Dung Nguyen; [2023]
   Nyckelord :Accessibility; Usability; User Experience Design; 3D; WCAG 2.1; Planning Tool; E-Commerce Website; Empirical Mixed-Method Study;

   Sammanfattning : The research investigates the feasibility of applying 2D accessibility guidelines to enhance a 3D digital planning tool's accessibility for individuals with visual impairments. Three primary research questions guide this study. It incorporated a mixed-method data collection approach to comprehensively investigate these questions. LÄS MER

3. 2. Effectivisation of keywords extraction process : A supervised binary classification approach of scraped words from company websites

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för matematik och matematisk statistik

   Författare :Josef Andersson; Max Fremling; [2023]
   Nyckelord :Machine learning; keyword classification; unbalanced data; word embedding;

   Sammanfattning : In today’s digital era, establishing an online presence and maintaining a well-structured website is vitalfor companies to remain competitive in their respective markets. A crucial aspect of online success liesin strategically selecting the right words to optimize customer engagement and search engine visibility. LÄS MER

4. 3. "Vad ska du göra?" Framställningen av kvinnor i Försvarsmaktens reklamkampanj

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :My Forssander; [2022]
   Nyckelord :Genus; Försvarsmakten; reklamkampanj; resolution 1325; Law and Political Science;

   Sammanfattning : This work has performed a visual discourse analysis over the Swedish armed forces latest commercial campaign, called “What are you going to do?” from 2021, which was aimed at young women. The aim of this paper is to analyze how the Swedish armed forces portray women in their commercial campaign. LÄS MER

5. 4. Användares upplevelser av TikToks användargränssnitt och funktioner : en kvalitativ intervjustudie

   Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Emma Engelind; Hanna Rattur; [2022]
   Nyckelord :Informationsarkitektur; användargränssnitt; användare; interaktion; användbarhet; TikTok.;

   Sammanfattning : Tiktok was the world’s most visited website in the year 2021 and is one of the fastest growing applications with a large quantity of users in several countries. Every month, more than 1 billion people around the world use TikTok. LÄS MER

7. 5. Vägen till framgång : En kritisk diskursanalys av Bossbabes webbkommunikation

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Ida Lindskog; Julia Nilsson; [2022]
   Nyckelord :women; entrepreneurship; communication; success; marketing; gender norms; stereotypes; semiotic; visibility; pink marketing; discourse; kvinnor; entreprenörskap; kommunikation; framgång; marknadsföring; könsnormer; stereotyper; semiotik; visibilitet; pink marketing; diskurs;

   Sammanfattning : Title: Road to success: A critical discourse analysis of Bossbabe's web communication  The aim of the study was to investigate and problematize how companies involved in coaching of women's entrepreneurship relate to and construct the discourse of success. The theoretical areas covered are individualisation and reintegration, the expert society, gender theory and gender roles, and relationship-building marketing. LÄS MER