Sökning: "pink marketing"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden pink marketing.

  1. 1. Färgassociationer : Uppfattningar om och associationer till färgen rosa i ett såväl traditionellt som ett modernt, icke-traditionellt marknadsföringssammanhang

    Kandidat-uppsats, Södertörns högskola

    Författare :Ludvig Lenas Jacobsson; [2023]
    Nyckelord :Color association; Marketing; Brand identification; Pink; Klarna; Traditional; Modern;

    Sammanfattning : The purpose of this study is to examine the perceptions of and associations with the color pink in both a traditional and a modern non-traditional marketing context. That is, what traditional associations do people have with the color pink in contrast to what modern new associations have developed with the color pink as we see it today. LÄS MER

  3. 2. No more pink barbies? : Investigating customer acceptance towards gender neutral marketing initiatives

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Alina Steindl; [2023]
    Nyckelord :Gender stereotypes; gender stereotypes in marketing; ethics in marketing; gender pay gap; gender inequality; gender neutral marketing; children’s toys;

    Sammanfattning : Background: Marketing communication often uses gender-stereotyped messages to reach their target groups more effectively. Activities like this can have harmful consequences, especially when aimed towards children. Those effects have been found to also contribute to gender inequalities, among other aspects. LÄS MER

  4. 3. Mode har inget kön : Föreställningar om HBTQIA+ -personer i Zalandos reklam

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Alice Eriksson; [2023]
    Nyckelord :CDA; Zalando; LGBTQIA ; hegemony; ideology; marketing; neoliberalism; pink washing; woke capitalism; Kritisk diskursanalys; Zalando; HBTQIA ; hegemoni; ideologi; nyliberalism; woke capitalism; pinkwashing;

    Sammanfattning : In this study I examine what conceptions of LGBTQIA+ people that are represented in Zalando’s advertising campaigns for unisex fashion. This study was conducted with critical discourse analysis with multi modal features on two of Zalando’s unisex themed campaigns from 2022. LÄS MER

  5. 4. Vägen till framgång : En kritisk diskursanalys av Bossbabes webbkommunikation

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Ida Lindskog; Julia Nilsson; [2022]
    Nyckelord :women; entrepreneurship; communication; success; marketing; gender norms; stereotypes; semiotic; visibility; pink marketing; discourse; kvinnor; entreprenörskap; kommunikation; framgång; marknadsföring; könsnormer; stereotyper; semiotik; visibilitet; pink marketing; diskurs;

    Sammanfattning : Title: Road to success: A critical discourse analysis of Bossbabe's web communication  The aim of the study was to investigate and problematize how companies involved in coaching of women's entrepreneurship relate to and construct the discourse of success. The theoretical areas covered are individualisation and reintegration, the expert society, gender theory and gender roles, and relationship-building marketing. LÄS MER

  7. 5. Willing to shop like a (wo)man? : A consumer perspective on the perception of Pink Tax

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Elina Magnusson; Maja Eriksson; [2020]
    Nyckelord :Pink Tax; price discrimination; gender based pricing; gendered products; perception; pricing; purchases; gender; men; women; Sweden.;

    Sammanfattning : Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. LÄS MER