Sökning: "brand promotion"

Visar resultat 11 - 15 av 107 uppsatser innehållade orden brand promotion.

  1. 11. The Path of Independence in the Music Industry : Exploring how independent artists promote themselves through digital media and how record labels support artists in their careers

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Mila Angelova; Hugo Johnning; [2021]
    Nyckelord :Music; Independent artists; Record labels; Digital marketing; Social media;

    Sammanfattning : Background: In this world of rapidly developing technologies, it has become less of a challenge for individuals to start a career within music and promote their brand. The emergence of social media has revolutionized digital marketing and facilitated the distribution of music across different online platforms. LÄS MER

  3. 12. The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Elin Svensson; Amanda Karlsson; [2021]
    Nyckelord :Country of origin; Country of origin effect; Country image; COO dimensions; Consumer perceptions; COO-strategies; Promotion; Sweden; Swedishness; Brand; Stereotypes; Consumer affinity; Product category; Internationalization;

    Sammanfattning : The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. LÄS MER

  4. 13. Black Friday, We're Not Buying It Anymore. A quantitative study about the effects on brand equity from participating or not participating in Black Friday, with CSR engagements acting as a moderator.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Viola Eidmén; Olivia Törner; [2021]
    Nyckelord :Black Friday; Price Promotion; CSR; Sustainability; Brand Equity;

    Sammanfattning : Black Friday is the global promotion event that year by year outperforms itself in sales. However, there has been a recent increase in criticism and counter-movements against Black Friday, both from consumers and retailers. LÄS MER

  5. 14. The greater good initiatives of country branding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sandra Marín Gunnarsdóttir; Filippa Kjellberg; Iris Einarsdóttir; [2021]
    Nyckelord :Country branding; Greater good initiative; Rebranding; Brand image; Brand identity; Inspired by Iceland; Kranavatn; The Swedish Number; Essential Costa Rica.; Business and Economics;

    Sammanfattning : Purpose: The purpose of this research paper is to study the promotion of non-profitable products by exploring the greater good initiatives of country branding in terms of brand identity and brand image. Design/methodology/approach: The research paper takes a qualitative approach and combines primary and secondary data. LÄS MER

  7. 15. The Impact of Social Media Marketing on Brand Loyalty : Case Study of Samsung Smartphones in Vietnam

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Thi Phuong Quynh Vu; Thi Thu Trang Vu; [2021]
    Nyckelord :Social media marketing; Social media marketing activities; Brand loyalty; Digital marketing; Samsung smartphones; Vietnam market.;

    Sammanfattning : Background: Social media marketing has been used to facilitate communications and interactions between customers and brands and is considered as the effective driver to influence the customers’ buying behaviours and loyalty. Since its emergence in Vietnam market, Samsung smartphone brand has secured a considerable market share in this country and has activated some social media platforms to stay connected with its customers. LÄS MER