Sökning: "customer purchase intention"

Visar resultat 41 - 45 av 99 uppsatser innehållade orden customer purchase intention.

  1. 41. High versus Low: The Effect of AURs and Brand Equity in Live Stream Shopping

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emma Andersson; Sarangua Tsogtoo; [2021]
    Nyckelord :Live stream shopping; Aggregate User Representations; Customer-based brand equity; Source credibility; Purchase intention;

    Sammanfattning : Live Stream shopping is a rising phenomenon expected to transform retail worldwide. Despite the eminent need for practitioners to understand the best case use of live stream shopping, the subject is scarcely explored in academic research. LÄS MER

  3. 42. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden

    Kandidat-uppsats, Jönköping University/IHH, Marketing and Logistics

    Författare :Sueun Jeon; Hulia Khoja; Husam Stita; [2020]
    Nyckelord :Purchase intention; Consumer behavior; Payment method; Fashion e-commerce; Millennials;

    Sammanfattning : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. LÄS MER

  4. 43. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Khalida Akter; [2020]
    Nyckelord :Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Sammanfattning : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. LÄS MER

  5. 44. Does “Dark Mode” affect users’ trust towards E-commerce websites?

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Sara Nazeriha; Adam Jonsson; [2020]
    Nyckelord :;

    Sammanfattning : In a few seconds, after visiting a website for the first time, the users will get an overview of the website. Then, through subjective judgments, for example, on the website’s layout, usability, and color selection, the users will decide whether the website is trustworthy enough to remain on it. LÄS MER

  7. 45. Effekten av negativ elektronisk ”word of mouth” på konsumenters attityder och köpintentioner

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Adam Lababidi; Baboucarr Mboob; [2020]
    Nyckelord :Negative eWOM; Purchasing-Decision-Process; customer reviews; attitudes; purchasing intent; Negativ eWOM; köpbeslutprocess; online recensioner; attityder; köpintentioner;

    Sammanfattning : This study examines the effect of electronic Word-of-Mouth (eWOM) on consumers’ purchasing decision process, more specifically: How does consumer attitudes and purchasing intent toward companies and their products affected by negative eWOM on social media. The study is based on three-component model of attitudes which identifies attitude as the awareness, assessment and readiness to act. LÄS MER