Sökning: "marknadsföring brand"

Visar resultat 1 - 5 av 1202 uppsatser innehållade orden marknadsföring brand.

1. 1. Marknadsföring i fotbollsvärlden. En studie som fördjupar sig i samspelet mellan klubbar och fotbollsspelares varumärken

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Lucas Thijssen; Gabriel Ferriere; [2024-01-23]
   Nyckelord :Brand; Brand image; Branding theory; Celebrity endorsement theory; Emotional branding theory; Fan loyalty; Star player;

   Sammanfattning : In the world of football, the divide between Swedish clubs and the international competition has only increased in recent years. The financing of a club is a big part of its competitive force, with the transfer market being an important aspect in having a successful club and assembling a strong squad. LÄS MER

3. 2. Generation Z - Lojalitetens fiende?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Caroline Hamilton Henze; Linn Andreasson; Sofia Lind; [2024]
   Nyckelord :Varumärkeslojalitet; Lojalitetsprogram; Generation Z; Engagemang; Trender.; Business and Economics;

   Sammanfattning : Examensarbetets titel: “Generation Z - Lojalitetens fiende?”. En kvalitativ studie om Generation Zs relation till varumärkeslojalitet. Seminariedatum: 2024-01-11 Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå. LÄS MER

4. 3. Viral Attraction: Incongruency in Job Adverts on Social Media

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sofia Zetterberg; Joel Söderholm; [2024]
   Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

   Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

5. 4. Att vara äkta eller sälja sig för pengar : Föreställningar om artisters autenticitet i samband med reklamsamarbeten med externa varumärken

   Kandidat-uppsats, Karlstads universitet

   Författare :Lina Kerrouchi; Julia Jakobsson; [2024]
   Nyckelord :Authenticity; artists; music; influencer; influencer marketing; advertising; celebrity endorsement; qualitative interviews; focus groups; Autenticitet; artist; musik; influencer; influencer marketing; marknadsföring; kändissamarbeten; kvalitativa intervjuer; fokusgrupper;

   Sammanfattning : For decades authenticity has been of great interest in media and communication research. With this study, we aim to contribute to the research with a new perspective where authenticity is examined in artists who use influencer marketing on social media. LÄS MER

7. 5. Är betald UGC det nya sättet att göra reklam på?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sara Melgar; Madeleine Tran; Linnea Bengtsson; [2024]
   Nyckelord :Varumärkesattityder; Brand Equity; Förtroende; UGC; FGC; Business and Economics;

   Sammanfattning : Title: Is paid UGC the new way to market? Seminar date: 2024-01-11 Authors: Linnea Bengtsson, Sara Melgar, Madeleine Tran Advisor: Clara Gustafsson Key words: Brand attitude, Brand Equity, Trust, UGC, FGC Research questions: How does paid UGC affect customers’ brand attitude in relation to brands within the makeup industry? How does paid UGC affect makeup brands Brand Equity and CBBE? Purpose: The purpose of this study is to investigate how paid UGC affects young adults’ brand attitudes towards makeup brands and how the makeup brands’ Brand Equity is affected by paid UGC. Methodology: This study was constructed through a quantitative method by a survey that was sent out to the authors’ networks and 94 responses were of use. LÄS MER