Sökning: "price-setting."

Visar resultat 1 - 5 av 34 uppsatser innehållade ordet price-setting..

  1. 1. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

    Kandidat-uppsats, Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Författare :Zoltán János Tóth; [2023]
    Nyckelord :penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

    Sammanfattning : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. LÄS MER

  3. 2. Soft Values are Game Changers for Manufacturing Companies : Identifying, Creating and Capturing Consumer Values

    Master-uppsats, Linköpings universitet/Projekt, innovationer och entreprenörskap

    Författare :Alexander Dawidson; Hillevi Arkel; [2023]
    Nyckelord :Value Creation; Value Capture; Soft Values; Management; Manufacturing; Value Identification;

    Sammanfattning : Business strategies for competitive succession have been captivating the attention of scientists and entrepreneurs from all over the world. As more competitive circumstances are reached within a market, the value perspective expressed by consumers becomes increasingly relevant. LÄS MER

  4. 3. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Nellie Karlsson; Lina Carlberg; [2022]
    Nyckelord :Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Sammanfattning : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. LÄS MER

  5. 4. The demand on unregistered alcohol in Sweden 2001–2016

    Kandidat-uppsats, SLU/Dept. of Economics

    Författare :Gustav Berglöf; Anastasios Kellidis; [2019]
    Nyckelord :alcohol demand; alcohol market; alcohol policy; excise goods; monopoly; price harmonization; Systembolaget;

    Sammanfattning : The main aim of this study was to estimate the demand for unregistered alcohol in Sweden 2001-2016 and to provide understanding on the determinants of demand for unregistered alcohol. The method used was a multiple linear OLS regression with fixed annual and regional effects. It was found that the relative share of the unregistered market A. LÄS MER

  7. 5. Kan processer som inte går att prissätta styras? : En kvalitativ studie om säkerhetsarbete på industrier i Norrbotten

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Frida Björck; Lisa Boudin; [2019]
    Nyckelord :Sustainability reporting; sustainability performance; occupational accident; work safety; goal-setting; control; price-setting.; Hållbarhetsredovisning; hållbarhetsprestation; arbetsplatsolyckor; säkerhet; mål; målöverensstämmelse; styrning; prissättning.;

    Sammanfattning : Intresset för hållbarhetsfrågor har ökat och sociala hållbarhetsaspekter får allt större betydelse. Organisationer redovisar en nollvision avseende arbetsplatsolyckor och Sveriges arbetsmarknadsminister uppger att detta är prioriterat hos regeringen. LÄS MER