Sökning: "social transparens"

Visar resultat 11 - 15 av 230 uppsatser innehållade orden social transparens.

  1. 11. CSR som legitimeringsstrategi : En textanalys av kommunikationen kring socialt ansvar hos Swedish Match och Japan Tobacco International

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Henrik Lindkvist; Amanda Malm; [2023]
    Nyckelord :CSR; CSR-communication; legitimacy; controversial industries; tobacco industry; WPR;

    Sammanfattning : An organisation's survival depends on being considered legitimate through the eyes of society. Through CSR-work, organisations strive to appease stakeholders in order to reach and maintain legitimacy. In controversial industries this work is significantly harder, for such businesses often cause harm to human health, society and/or environment. LÄS MER

  3. 12. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Sofia Zangrande; [2023]
    Nyckelord :Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

    Sammanfattning : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. LÄS MER

  4. 13. Designing Diverse Features to Reduce the Filter Bubble Effect on Social Media

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Ramya Kandula; [2023]
    Nyckelord :Filter bubbles; recommender systems; diversity; social media; filter bubblor; rekommenderande system; mångfald; sociala medier;

    Sammanfattning : The filter bubble effect has been an active area of research that has been explored in various contexts within social media. Research on recommender system designs within filter bubbles has received a lot of attention, mainly due to its impact on the phenomena. LÄS MER

  5. 14. Hållbarhetslänkade lån - vägen till en mer hållbar fastighetsbransch : En studie om tillämpningen av hållbarhetslänkade lån och dess effekter hos svenska fastighetsbolag

    Kandidat-uppsats, Linköpings universitet/Nationalekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Olivia Dahlman; Rachna Hirani; [2023]
    Nyckelord :Sustainability Linked Loans; Sustainability Linked Bonds; Real Estate Industry; ESG Investing; ESG Loans; Green Loans; ESG Lending; Sustainable Finance; Green Economy; EU Taxanomy; Corporate Social Responsibility; Signaling; Greenwashing; Climate Change; hållbarhetslänkade lån; hållbarhetslänkade obligationer; fastighetsbranschen; ESG- investeringar; ESG-lån; gröna lån; ESG-utlåning; hållbar finansiering; grön ekonomi; EU- taxonomi; företagens sociala ansvar; signalering; greenwashing; klimatförändring;

    Sammanfattning : The construction and real estate sector accounts for a significant part of Sweden's total greenhouse gas emissions. Swedish real estate companies play a leading role in the climate transition and represent more than half of the Swedish market for green corporate bonds. LÄS MER

  7. 15. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Matilda Schill; Ebba Flykt; [2023]
    Nyckelord :sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Sammanfattning : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. LÄS MER