Sökning: "spatial branding"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden spatial branding.

  1. 1. Assembling Paint, Parties and Toxins

    Master-uppsats, Lunds universitet/Avdelningen för etnologi

    Författare :Mina Planting Mollaoglu; [2023]
    Nyckelord :Malmö; Sofielund; cultural sound zone; municipality policy; culture; urban planning; built environment; industry; graffiti; associations; community culture; cultural analysis; materialism; assemblage; tactics; space; terrain vague.; Cultural Sciences;

    Sammanfattning : Over the last decade, Swedish cities like Stockholm and Gothenburg have seen a decline in cultural events due to noise complaints, unsuitable locations, and changing demographics. Malmö, facing similar issues amid urban growth, introduced a 2021 planning program for the Sofielund industrial district, featuring a "cultural sound zone" to support cultural activities. LÄS MER

  3. 2. Projected experiences of a Hallmark Sport Event on social media and its contributions to Destination Image : Case study of visitors’ projections on Instagram while attending Svenska Skidspelen 2022 in Falun, Sweden

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Kristina Hansson; [2022]
    Nyckelord :Sport tourism; hallmark sport event; destination branding; destination image formation; social media;

    Sammanfattning : Sport events are known to be strategically utilized to ‘sell’ the identity of its host destination. This since projections of and from the sport event can indirectly reflect elements symbolizing the destination, generating an image transfer process. LÄS MER

  4. 3. Klimatanpassad planering och socio-spatialitet i den entreprenöriella staden : En fallstudie av södra Hyllie i Malmö

    Kandidat-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Martin Kral; Leo Tannerfalk; [2021]
    Nyckelord :environmental gentrification; environmental justice; klimatanpassad planering; Malmö; socio-spatial; södra Hyllie;

    Sammanfattning : De kraftiga skyfall som drabbat Malmö har fört klimatanpassad planering högre upp på agendan. Parallellt har nyliberala strömningar gjort städer mer entreprenöriella, där mycket fokus legat på stadsmarknadsföring i hopp om att stärka skatteunderlaget. Klimatanpassad planering har i sin tur integrerats i denna metod. LÄS MER

  5. 4. “All That Is Solid Melts Into Virtual Work”: A study of the implications of the Covid-19 pandemic on contemporary Employer Branding through the lens of Social Acceleration

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Henrik Ernstsson; Fredrika Hållén; [2021]
    Nyckelord :employer branding; employer brand; social acceleration; strategic communication; Spotify employer brand; work norms; social change; virtual work; remote work; digital labour landscape; resonance; Covid-19; arbetsgivarvarumärke; arbetsgivarvarumärkning; arbetsnormer; distansarbete; virtuellt arbete; digitala arbetslandskap; social förändring; Social Sciences;

    Sammanfattning : Impelled by the Covid-19 pandemic, the labour market is undergoing remarkable structural change towards increasingly digitized and remote forms of work. The purpose of this paper has been to study the social change in work norms instigated by the Covid-19 pandemic, with the aim of contributing to a more nuanced understanding of contemporary employer branding as a form of strategic communication in virtual and hybrid labour landscapes. LÄS MER

  7. 5. The Local Hub : En fysisk framtid för varumärken. En designstrategi för förortscentrum för att hålla dem levande, relevanta och utan tomma lokaler

    Master-uppsats, Konstfack/Inredningsarkitektur & Möbeldesign

    Författare :Alice Stone; [2020]
    Nyckelord :branding; spatial branding; destination branding; local hub; local; locality; butiksdöd; lokalt; marknadsföring; platsunikt; designstrategi; förortscentrum; Hökarängen; Hökarängen centrum;

    Sammanfattning : In this thesis project I investigate how to approach ”the retail apocalypse” as an interior architect. My aim is to show how commercial spaces and physical stores will still be important in the future, despite internet shopping and the climate crisis, as places we will visit to experience things, socialize and where businesses meet with their costumers physically. LÄS MER