Sökning: "the strategic brand platform"

Visar resultat 1 - 5 av 38 uppsatser innehållade orden the strategic brand platform.

1. 1. Shifting Gears: Entering the Automotive Vertical

   Master-uppsats, Lunds universitet/Innovationsteknik

   Författare :Tobias Anderberg; Axel Svensson; [2023]
   Nyckelord :Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Sammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER

3. 2. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Araitz Claramunt Oregi; [2023]
   Nyckelord :LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Sammanfattning : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. LÄS MER

4. 3. Consumers behavior during the Covid-19 pandemic : A quantitative study on consumers' experience and purchase decision about fast fashion advertising on social media during the Covid-19 pandemic

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Elin Jalmgård Väkeväinen; Josephine Martinelle; [2022]
   Nyckelord :Social media; online advertising; vivid advertising; interactive communication; OBA; online consumer behavior and consumer purchase decision.;

   Sammanfattning : Bakgrund: Sociala medier har blivit en plattform för kommunikation mellan företag och konsumenter. Konsumenter kan samla information innan ett köp och därför är annonsering på sociala medier ett strategiskt verktyg för att rikta in sig på konsumenter och skapa behov. LÄS MER

5. 4. Trending now : En jämförelse av Försvarsmaktens användande av tradionell marknadsföring & influencer marketing

   Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora

   Författare :Saga Sjöberg; Anna Nilsson; [2022]
   Nyckelord :Influencer marketing; Försvarsmakten; Traditionell marknadsföring; MCDA;

   Sammanfattning : This essay is written to give more understanding to the use of influencer marketing within government organizations. The focus is primarily on the differences of using traditional marketing and influencer marketing, and what effect using influencer marketing has on the organization at hand. LÄS MER

7. 5. ”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Victoria Friman; Karin Forslund; [2022]
   Nyckelord :Strategic communication; brand management; brand attitude; brand awareness; brand equity; human to human marketing; marketing communication; social media; Ryanair; TikTok; Facebook; Social Sciences;

   Sammanfattning : Due to the fast paced digitalization, marketers are met with higher demands in order to adapt to new contexts for marketing communication and brand management. The social media platform of TikTok is relatively new and rapidly expanding, creating both opportunities and risks for brands. LÄS MER