Sökning: "Community sponsorship"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden Community sponsorship.

1. 1. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   Kandidat-uppsats,

   Författare :Franciska Kószás; Patricia Tudesko; [2023]
   Nyckelord :Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Sammanfattning : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. LÄS MER

3. 2. Social Work Perspective on Third-Country Solutions for Refugees : An exploratory study of two EU Countries' work with Resettlement and Complementary Pathways

   Kandidat-uppsats, Marie Cederschiöld högskola/Institutionen för socialvetenskap

   Författare :Rodas Berhane; [2023]
   Nyckelord :Third-country solutions; Resettlement; Complementary pathways; Refugee quotas; Social work; Civil society; Community sponsorship;

   Sammanfattning : This study delves into Sweden and Italy's distinctive approaches to third-country solutions for refugees from a social work perspective. It scrutinizes Sweden's involvement in resettlement via state-directed procedures and Italy's engagement in complementary pathways, primarily through community-driven sponsorship initiatives. LÄS MER

4. 3. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Olle Lagerqvist; Daniel Carlsson; [2022]
   Nyckelord :Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

   Sammanfattning : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. LÄS MER

5. 4. Sponsring inom lokalfotbollen i Göteborg : Värdesamskapande och etiska hänsynstagande

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Sam Toosi; Mattias Ifter; [2022]
   Nyckelord :Business Economics; Marketing; Sponsorship; Football; CSR; Value co-creation; Ethics; Corporate values; Företagsekonomi; Marknadsföring; Sponsring; Fotboll; Föreningsliv; CSR; Värdesamskapande; Etik; Värderingar;

   Sammanfattning : Denna studie undersöker och analyserar sponsringssamarbeten på lokal nivå med avgränsning mot lokala fotbollsföreningar i Göteborg. Avgränsning beror till stor del på den ökade populariteten bland sponsorer att engagera sig i lokala fotbollsföreningar. LÄS MER

7. 5. “Något från andra sidan öppnade mitt fönster” - En kvalitativ studie om andlighetens betydelse för medlemmar i Anonyma Alkoholister

   Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Institutionen för psykologi

   Författare :Annika Aspegren; Josefina Ingvarsson; [2021]
   Nyckelord :Andlighet; alkoholism; gemenskap; andliga upplevelser; andligt uppvaknande; tolvstegsprogrammet; Anonyma Alkoholister; spirituality; alcoholism; community; spiritual experiences; spiritual awakening; the twelve-step program; Anonymous Alcoholics; Social Sciences;

   Sammanfattning : The present study explored spirituality and alcoholism from an existential, psychological and sociological perspective. The aim of the study was to examine what the spiritual aspects of the twelve-step program meant to members of Anonymous Alcoholics (AA). The sample consisted of eight active members of AA, all located in Sweden. LÄS MER