Sökning: "Consumer Education Journey"

Hittade 5 uppsatser innehållade orden Consumer Education Journey.

1. 1. The Consumer Education Journey

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rebin Naderi; William O'Riordan; [2020]
   Nyckelord :Customer Experience Journey; Consumer Education; Consumer Education Journey; Sports Supplements; Gender; Business and Economics;

   Sammanfattning : Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. LÄS MER

3. 2. The decision journey to apply for higher education abroad: An exploratory study of the interactions between international students and online media communication channels

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Camila Moreira; Viktoria Chalkidou; [2018]
   Nyckelord :higher education; marketization of higher education; international student; consumer decision-making; empowered consumer; consumer decision journey; online marketing; online media communications.; Business and Economics;

   Sammanfattning : The aim of this research was to explore the consumer behavior of international students in the context of the choice for a higher education institution abroad in order to gain insights on their interactions with different online media communication channels during their decision journey. Previous research discussed the increased use of the internet during the application process for universities abroad. LÄS MER

4. 3. Implementation of World Class Manufacturing at Stora Enso Skoghall : Short Stop Reduction in the Packaging Line

   Kandidat-uppsats, Karlstads universitet

   Författare :Sam Lundkvist; [2018]
   Nyckelord :World Class Manufacturing; Lean; 5S; continuous improvements.;

   Sammanfattning : Stora Enso’s (SE) division consumer board has launched a World Class Manufacturing (WCM) investment throughout all their production units in the world. An internal education program started a project to reduce short stops in the packaging line at the mill in Skoghall, Sweden. LÄS MER

5. 4. A Minor Field Study on development of recycling service for used PET bottles at hotels in Uganda

   Uppsats för yrkesexamina på grundnivå, Institutionen för ingenjörsvetenskap och fysik

   Författare :Jenny Annebäck; [2013]
   Nyckelord :Minor Field Study; service design; recycling; PET bottles; sustainable development; Uganda; hotel; fältstudie; tjänstedesign; återvinning; PET; flaskor; hållbar utveckling; Uganda; hotell;

   Sammanfattning : Through interviews, research, observations and the use of service design methods the author of this report, Jenny Annebäck, executed a Minor Field Study within the field of recycling of PET bottles in Uganda. The project work resulted in thorough studies of service design thinking and methodology, sustainable development, the market and situation in Uganda as well as the consumer group concerned about sustainable development. LÄS MER

7. 5. Branding Business Schools: Introducing "Students Decision Journey" as a Guidance Model

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Khaled Shbaro; Ruohan Liu; Mengran Xu; [2010]
   Nyckelord :branding; higher education; internet communication; consumer behavior; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : Thesis Purpose: This thesis aims to study how a business school’s brand is built in the mind of prospective students and examine the role of internet communication plays in the brand building process. Methodology: Qualitative research method is mainly used in the thesis, several focus group interviews and individual interviews have been done with master students and administration officials to collect primary data in a two case studies from CBS and LUSEM. LÄS MER