Sökning: "customer involvement"

Visar resultat 26 - 30 av 312 uppsatser innehållade orden customer involvement.

1. 26. En granskning av den svenska prefabricerade småhussektorns användande av BIM-teknik

   Kandidat-uppsats,

   Författare :Jonas Nygren; Emir Zimic; [2022]
   Nyckelord :Automation; Building Information Modeling; BIM; Industrial building; Off Site Construction; OSB; Single family home; Single family house; Automation; Byggnadsinformationsmodell; BIM; Industriellt byggande; Prefabricerade hus; Enfamiljshus;

   Sammanfattning : Introduction (and purpose) – Since the 1970s, digital development and modeling has improved from simple digital illustrations of a building to advanced software, such as Building Information Modelling (BIM), that allows contractors to easily collaborate on a shared model. These advanced modelling systems create the opportunity to optimize planning as well as produce a higher quality product by modelling how all the various parts of a build work together and decreasing the number of potential errors that occur on-site. LÄS MER

3. 27. Process-identifiering inom HMLV-miljöer : En studie som identifierar processer för förbättringsarbeten inom High-Mix/Low-Volume-miljöer

   Kandidat-uppsats, Jönköping University/Tekniska Högskolan

   Författare :Simon Josefsson; Oscar Mattus; [2022]
   Nyckelord :Business Process Management; BPM; Hi-Mix Low-Volume; HMLV; Lean; Processer; Sju slöserier;

   Sammanfattning : Syfte – Syftet med denna studie är att öka förståelsen för hur High-Mix/Low-Volume (HMLV) företag kan identifiera processer med förbättringspotential och sedan effektivisera dem. För att uppnå syftet skapades två frågeställningar: [1] Vilka processer i HMLV-företag har störst förbättringspotential? [2] Hur kan HMLV-företag effektivisera och förbättra sina processer? Metod – Studien är en enfallstudie som består främst av insamlade kvalitativa data men även kvantitativa data. LÄS MER

4. 28. Customer engagement within low involvement product categories - discovered

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Olivia Blomqvist; Joel Samuelsson; [2022]
   Nyckelord :Customer engagement; engagement; involvement product categories; involvement; consumer behavior; antecedents; marketing; brand community; brand equity.;

   Sammanfattning : Customer engagement is a relatively new topic in research and due to its importance, it has recently received a lot of attention in both academia and practice. Although the attention, it still lacks knowledge regarding its components and driving factors. LÄS MER

5. 29. Ansiktsmask eller antidepressiva? : En kvalitativ innehållsanalys av Therése Lindgrens skönhetsvarumärke Indy Beauty

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Emilia Salmela; Ellen Mårtensson; [2022]
   Nyckelord :Indy Beauty; Therése Lindgren; social media; influencer marketing; skincare industry; relationship marketing; mental illness; femvertising; Indy Beauty; Therése Lindgren; sociala medier; influencer marketing; hudvårdsindustrin; relationsmarknadsföring; psykisk ohälsa; femvertising;

   Sammanfattning : Title: Facemasks or antidepressants?    The purpose of this study is to investigate how Indy Beauty communicates on their website and in their first campaign as a means of establishing customer involvement. Therése Lindgren is one of many influencers whom have created or acquired their own brand. LÄS MER

7. 30. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Henrik Alexander Wendt; Hiva Farhadi; [2022]
   Nyckelord :E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

   Sammanfattning : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. LÄS MER