Sökning: "marknadsföring Budget"

Visar resultat 11 - 15 av 55 uppsatser innehållade orden marknadsföring Budget.

  1. 11. The Choice of Image Aesthetic in Social Media and its Impact on Consumers - should brands use snapshot images, studio images or a mix between them?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Joel Strömberg; William Julian Robert Vångell; [2018]
    Nyckelord :Social media advertising; Instagram; men s fashion; snapshots; aesthetics;

    Sammanfattning : Social Network Sites (SNS) has emerged as the premier communication-tool for consumers, but also as an important channel for finding product and brand information. In SNS, user-generated content is the norm and bloggers and so called "influencers" (influential SNS-users) have played an important part in developing the networks to commercial platforms. LÄS MER

  3. 12. Effektiv crossmedia - Att äta kakan och ha den kvar : En kvalitativ studie om hur småföretag kan effektivisera sin marknadsföring

    Kandidat-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Gabrielle Björk; Matilda Karlsson; [2018]
    Nyckelord :crossmedia; marknadsföring; digital marknadsföring; småföretag;

    Sammanfattning : Crossmedia is a phenomenon that is widely used for marketing despite the fact that far from everyone are familiar with the word. Crossmedia has many advantages if used effectively, although this is not always the case. Small business owners are facing many challenges, among which limited time and budget are the most common. LÄS MER

  4. 13. Framgång - för vem?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Kristin Östlund; Amanda Göransson; [2017]
    Nyckelord :change management; diffusion of innovation; change outcome vs output; definition of success; user perspective;

    Sammanfattning : Change is inevitable and ubiquitous. You encounter it at your workplace, in your neighbourhood or at places associated with your free time. Organizations need to change continuously in order to keep up with the ever changing market conditions, due to powerful macroeconomic forces (Ancona 2005, Kotter 2012, Balogun & Hailey 2008). LÄS MER

  5. 14. Upphandling av rekonditionerade kontorsmöbler - En strategi för att stärka utvecklingen mot en cirkulär ekonomi

    Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning

    Författare :Matilda Öhgren; [2017]
    Nyckelord :Cirkulär ekonomi; offentlig upphandling; rekonditionerade kontorsmöbler; Earth and Environmental Sciences;

    Sammanfattning : Although reconditioned office furniture can implicate both environmental and monetary savings for contracting authorities, it seems relatively unusual for public authorities to purchase reconditioned furniture. The aim of this study is to investigate in what way public procurement of reconditioned furniture can be used as a strategy to strengthen the development towards a circular economy. LÄS MER

  7. 15. Icke Traditionell eller Traditionell Annonsering? En fråga om att vara premium eller lågpris

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Gustaf Delemark; Robin Westlund; [2017]
    Nyckelord :Signaling effects; traditional advertising; non-traditional advertising; brand attitude; purchase intention;

    Sammanfattning : Non-traditional advertising is growing in popularity due to an evolving marketing landscape where it is hard to reach the customers turning their backs to the advertising clutter. Advertising messages are practically everywhere ranging from your bus station all the way to your private cell phone. LÄS MER