Sökning: "fashion myth"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden fashion myth.

  1. 1. The Vincent Vega in Helmut Lang : Framing Helmut Lang's Coolness in Relation to Cool Movie Characters

    Master-uppsats, Stockholms universitet/Modevetenskap

    Författare :Sophie Büttner; [2021]
    Nyckelord :Coolness; American movies; Helmut Lang; Myth; Embodiment; Stereotypes; Gender;

    Sammanfattning : Coolness is a desired but overlooked concept in fashion. The thesis The Vincent Vega in Helmut Lang: Framing Helmut Lang’s Coolness in Relation to Cool Movie Characters sheds light on how coolness is created in Helmut Lang’s spring 2004 collection in relation to movie representations. LÄS MER

  3. 2. The Enchantment of Noble Masculinity : A look at the material enchantment of nobility through the professional uniforms of count Carl Axel Lewenhaupt in fin de siècle Sweden

    Master-uppsats, Stockholms universitet/Modevetenskap

    Författare :Hilma Persson; [2021]
    Nyckelord :Material enchantment; Fragments; Nobility; Uniforms; Ideal masculinity; Discipline; Whiteness;

    Sammanfattning : The analytical framework of enchanted objects has mainly been studied in the fields of anthropology and religion, but can equally be applied to fashion and dress. The aim of this thesis is to investigate the material process of enchantment through the fragments of count Carl Axel Lewenhaupt’s professional uniforms from fin de siècle Sweden. LÄS MER

  4. 3. Moderiktig kommunikation - En semiotisk analys av amerikanska Vogue runt sekelskiftet

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Lydia Rosdahl; [2020]
    Nyckelord :amerikanska Vogue; kommunikation; semiotik; symboliskt värde; myt; myten om mode; American Vogue; communication; semiotics; symbolic value; myth; fashion myth; Languages and Literatures; Arts and Architecture;

    Sammanfattning : This thesis – Fashionable communication: a semiotic analysis of end of the century Vogue – investigates how American Vogue creates the myth of fashion in its early years through text and pictorial elements. The aim is to understand with what words and tone the text talks about fashion and how it is visualized in illustration and photography with poses and lighting to create certain associations. LÄS MER

  5. 4. Myternas Chanel

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Karolina Sic; [2019]
    Nyckelord :Myth; Little black dress; Perfume No5; Chanel costume; Cultural Sciences;

    Sammanfattning : The aim of this bachelor thesis is to analyze advertising pictures from the high end brand Chanel in order to find myths surrounding their products. The images are chosen from when Karl Lagerfeld and Coco Chanel were creative directors, in order to find how the myths about Coco Chanel have been communicated over time and have helped the fashion house Chanel become successful within the industry. LÄS MER

  7. 5. "I've been guilty of provocation but it's also just common sense marketing" : En studie av framställningen av genus och sexualitet inom reklamkampanjer i form av modefotografi

    Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Tova Tedengren Brenner; Jesper Pastrana; [2019]
    Nyckelord :mode; modefotografi; modereklam; objektifiering; sexualisering; makt; våld mot kvinnor; multimodalitet; semiotik; myter; den manliga blicken; femininitet; maskulinitet; representation; agens; kön; genus; sexualitet; konst; Tom Ford; Gucci; Mario Testino;

    Sammanfattning : The purpose of this essay is to analyze the portrayal of gender and sexuality within fashion photography through a representational study of men and women in select Gucci fashion campaigns, Fall/Winter 1996 and Spring/Summer 2003. In doing so we also find specifics as to how artistic expression can manifest itself in the form of sexist advertising, this being through the sexualisation of fashion photography. LÄS MER