Sökning: "gray area"

Visar resultat 1 - 5 av 79 uppsatser innehållade orden gray area.

  1. 1. Att vara äkta eller sälja sig för pengar : Föreställningar om artisters autenticitet i samband med reklamsamarbeten med externa varumärken

    Kandidat-uppsats, Karlstads universitet

    Författare :Lina Kerrouchi; Julia Jakobsson; [2024]
    Nyckelord :Authenticity; artists; music; influencer; influencer marketing; advertising; celebrity endorsement; qualitative interviews; focus groups; Autenticitet; artist; musik; influencer; influencer marketing; marknadsföring; kändissamarbeten; kvalitativa intervjuer; fokusgrupper;

    Sammanfattning : For decades authenticity has been of great interest in media and communication research. With this study, we aim to contribute to the research with a new perspective where authenticity is examined in artists who use influencer marketing on social media. LÄS MER

  3. 2. Service Adoption in The Agricultural Sector - A case study about the role of product-service offerings for Swedish cattle farmers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Emma Larsson; John Larsson; [2023-07-19]
    Nyckelord :Agriculture; Cattle farmers; Business model change; Digital servitization; Product-service-software systems; Product-service adoption; Value co-creation; Servitization;

    Sammanfattning : Even in traditional sectors such as the agricultural sector, digitalization has significantly impacted operations. Because of the sector’s fundamental role in society, understanding this digital evolvement to support further development is of essence on a grand societal level. LÄS MER

  4. 3. “VEM FAN KÖPER EN BDSM-NALLE TILL SIN DOTTER?” En kvalitativ intervjustudie om mammors attityd till barn som exponeras på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Emma Wiberg; Heidi Byrman Andersson; [2023-03-10]
    Nyckelord :Mediemoral; Sharenting; Parasociala Relationer; ABC-modellen; Barnarbete; Integritet; Influencer; Instagram; Sociala medier; Barn;

    Sammanfattning : Executive summary Over the past few decades, the digital landscape has grown and become increasingly common in our everyday lives. Not least to publish, inspire and update others about our life on social media. And for some, life also includes the role of being a mother, perhaps one who is proud to show off their children on social media. LÄS MER

  5. 4. Gråzoner inom fastighetsmäklarbranschen : en studie om vad som anses etiskt ur ett kundperspektiv

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Maximilian Eriksson; Elias Swartswe; [2023]
    Nyckelord :;

    Sammanfattning : Title: Gray areas in the real estate brokerage industry - a study of what is considered ethical from a customer perspective. Level: Bachelor's degree in business administration Authors: Maximilian Eriksson and Elias Swartswe Supervisor: Lars-Johan Åge Date: 2023 – May Aim: The aim of this study is to examine the gray area between practices in the real estate profession that are legal versus illegal, yet perceived as unethical versus ethical by clients. LÄS MER

  7. 5. Får vi be om största, möjliga prioritering : En scoping review om samhällets beredskap för äldre personer med alkoholmissbruk

    Kandidat-uppsats, Jönköping University/Hälsohögskolan

    Författare :Rickard Eklöf; [2023]
    Nyckelord :Elderly; alcohol problems; legislation; ageism; deficiencies; Äldre; alkoholmissbruk; lagstiftning; ålderism; brister;

    Sammanfattning : In recent years, it has been reported about an increasingly large aging population and that the substance abuse problem has increased for people over the age of 65. Despite this, there are no specific guidelines for older people with addiction problems. LÄS MER