Sökning: "internal brand loyalty"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden internal brand loyalty.

  1. 1. Kontroll i Kaoset - En Fallstudie på Oatlys Kris- och Kommunikationsstrategier

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Samuel-Maxim Petrik; Oscar Holgersson; [2024]
    Nyckelord :Krishantering; Kriskommunikation; Intressenter; Varumärkesaktivism; Hållbarhet; Business and Economics;

    Sammanfattning : Research questions: How do internal and external crisis communication interact with each other and how does this play a role in crisis management in companies that apply brand activism? Purpose: The purpose of this essay is to gain a deeper understanding of how internal and external crisis communication affect each other and how the interaction between these affect the company's crisis management. Methodology: The choice of methodology that was made was based on a hermeneutic research strategy, together with a qualitative research strategy. LÄS MER

  3. 2. Internt varumärkesbyggande i ideella idrottsföreningar : En kvalitativ studie om hur ideella idrottsföreningar influeras av strategier kring internt varumärkesbyggande

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Anton Ignatius; Oskar Bergsman; [2022]
    Nyckelord :Internal brand building; communication; motivation; values; nonprofit work; non-profit sport clubs; payment; Internt varumärkesbyggande; kommunikation; motivation; värderingar; ideellt arbete; ideell idrottsförening; arvode;

    Sammanfattning : Inledning - Idrottens ideella föreningar är en av de viktigaste samhällsnyttorna i Sverige. Dessa är beroende av ideell arbetskraft, kraft som har en nedåtgående trend. LÄS MER

  4. 3. Does Size Matter? : A quantitative study about how different-sized models in online shopping affect consumer loyalty among female customers in Sweden.

    Kandidat-uppsats,

    Författare :Joanna Kedzior; Marie Tiberg; [2022]
    Nyckelord :Different-Sized Models; Body Positivity; Awareness; Safety; Consumer Loyalty; Brand Imagery; Brand Judgments; Brand Feelings;

    Sammanfattning : This thesis aims to examine how the usage of different-sized models can improve consumer loyalty to a brand of female customers in Sweden. Previous research has examined how using non-skinny models appeals to female customers and what feelings are evoked, but there is little research on how this approach can increase consumer loyalty as a whole. LÄS MER

  5. 4. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sejin Hahn; Sarafat Hossain; [2021]
    Nyckelord :Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

    Sammanfattning : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. LÄS MER

  7. 5. ”MAN SKA HA JÄVLIGT KUL PÅ JOBBET” : En kvalitativ studie om hur organisationskultur och interna marknadsföringsaktiviteter påverkar anställdas intentioner att stanna inom en organisation

    Master-uppsats, Umeå universitet/Sociologiska institutionen

    Författare :Tobias Nilsson; Oliver Tidblad; [2021]
    Nyckelord :Internal marketing; Internal Branding; Employer branding; Organizational culture; Intention to stay; Transformational leadership; Employee turnover;

    Sammanfattning : The aim of this study is to investigate employees in knowledge-intensive organizations' intentions to stay in their workplace and to see if organizational culture and internal marketing activities have an effect to reduce voluntary staff turnover.There are several factors which affect employees' intentions to leave or stay in their current work position. LÄS MER