Sökning: "international brand positioning."

Visar resultat 1 - 5 av 20 uppsatser innehållade orden international brand positioning..

  1. 1. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Nellie Karlsson; Lina Carlberg; [2022]
    Nyckelord :Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Sammanfattning : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. LÄS MER

  3. 2. CLEARING THE AIR: Philip Morris International's Smoke-Free Future

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Peter Moane; Stefan Pelev; Alessandro Solmi; [2021]
    Nyckelord :Philip Morris International; IQOS; brand positioning; stakeholder management; brand impact; Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 3. Branding Our Roots : A study about the use of country of origin in international business

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Roope Kyttälä; Ekku Leivonen; [2019]
    Nyckelord :branding; COO; country of origin; marketing; marketing communication; nation branding; nation brand; brand positioning; business development;

    Sammanfattning : It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. LÄS MER

  5. 4. Is fat the new skinny? : A study on weight and perception of models in green marketing

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Oskar Wagrelius; Sara Eriksson; [2018]
    Nyckelord :Green marketing; brand positioning; brand personality traits; green products; attractiveness; sales; purchase propensity; warmth; competence; weight; model; thin; overweight; obesity; ecological; environmentally friendly; Grön marknadsföring; varumärke; positionering; varumärkespersonlighet; gröna produkter; attraktivitet; köpbenägenhet; konsumentbeteende; värme; kompetens; modell; vikt; övervikt; smal; ekologiskt; miljövänlig;

    Sammanfattning : Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/competence of a model in green marketing affect sales through perceived greenness and attractiveness? Purpose: The purpose of this study is to increase the knowledge, for brands being green, about how the choice of models in their advertisement will impact the brand's perception and affect greenness, attractiveness, and sales. LÄS MER

  7. 5. Globaliseringens påverkan på platsmarknadsföring och konkurrens mellan städer. : Hur arbetar Umeås aktörer för att marknadsföra staden som en mötesstad inom affärsturism?

    Kandidat-uppsats, Umeå universitet/Kulturgeografi

    Författare :Carlos Leon Leon; [2016]
    Nyckelord :Globaliseringens påverkan på plats-marknadsföring;

    Sammanfattning : ABSTRACT   This bachelor thesis aims to study the effects of globalization in places where they end up in a competition with each other to attract conferences and congresses. This may cause issues and problems that could affect the way destinations work with the City Marketing and destination development to make themselves more competitive. LÄS MER