Sökning: "religious branding"

Hittade 5 uppsatser innehållade orden religious branding.

  1. 1. How brands can build religious loyalty

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mirza Bander; Théo Caplet; Yasmine Hartvig; [2020]
    Nyckelord :Religious branding; brand loyalty; religion; community; brand engagement; Business and Economics;

    Sammanfattning : Purpose: This paper investigates the four dimensions that constitute a religion (Saroglou, 2011) and through a literature review and case studies analyse how firms can create customer loyalty by applying these dimensions to their brand management. Methodology: Literature review, case studies Findings: By analysing three companies (Apple, Harley-Davidson, and Chanel) and comparing the elements of their brands with the four dimensions, a list of elements making up each religious dimension in the business world were found. LÄS MER

  3. 2. Att begripliggöra det obegripliga : En postkolonial analys av argument för Ugandas anti-gaylag mellan årtalen 2009 och 2014

    Magister-uppsats, Uppsala universitet/Teologiska institutionen

    Författare :Johansson Samuel; [2020]
    Nyckelord :Uganda; anti-homosexuality bill; postcolonialism; homosexuality; the west; colonialism; Frantz Fanon; Kristen Cheney;

    Sammanfattning : A new law regulating homosexual relations was in the year of 2009 introduced in the parliament of Uganda, resulting in wide condemnation from the west. The bill proposed harsh penalties for homosexual behavior and gay advocacy, including, but not limited to, the death penalty and life imprisonment. LÄS MER

  4. 3. Att kommunicera religion

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Rickard Andersson; Jonas Johnsson; [2013]
    Nyckelord :nyinstitutionell teori; legitimitet; isomorfism; strategisk kommunikation; kommunikation; varumärkesbyggande; religious branding; religion; svenska kyrkan; kristendom; neo-institutionalism; legitimacy; isomorphism; strategic communication; communication; branding; church of sweden; christianity; Social Sciences;

    Sammanfattning : Sverige är idag ett sekulärt och individualistiskt samhälle. Detta ställer höga krav på hur religiösa organisationer kommunicerar. Med ett socialkonstruktionistiskt synsätt undersöker vi hur Svenska kyrkans anställda anser att organisationen bör kommunicera för att legitimera sin roll i samhället. LÄS MER

  5. 4. Platsmarknadsföringen av Andalusien : en studie om det moriska arvets betydelse i platsmarknadsföringen av Andalusien

    Kandidat-uppsats, Lunds universitet/Europastudier

    Författare :Johannes Pomahazi; [2013]
    Nyckelord :the Moorish heritage; place brand; place identity; videoanalysis; Andalusien; det moriska arvet; videoanalys; platsmarknadsföring; platsidentiet; Andalusia; Social Sciences;

    Sammanfattning : When the Muslim armies for the first time crossed the Strait of Gibraltar in 711 a prospering epoch of Moorish culture and science started in Southern Spain. In today´s Southern region of Spain, Andalucia, there are still to find impressive Moorish buildings and the Muslim-Andalusian spirit is still present generating emotional and religious impulses. LÄS MER

  7. 5. Destination Branding and Demand : Formulating Expectations Through Perceptions

    Master-uppsats, Internationella Handelshögskolan

    Författare :Chen-Yu Liu; Jessica Virta; [2010]
    Nyckelord :City branding; Expectations; Experience; Jönköping; Las Vegas;

    Sammanfattning : This paper looks at the perceptions of people within and outside of Jönköping, regard-ing the main attractions/attributes within the Jönköping region and how they are being branded by the municipality. A model was formed to explain how consumer expecta-tions affect demand, and based on that a survey was handed out to find out consumers travelling habits, general perceptions about Jönköping and its branding. LÄS MER