Sökning: "strategic use of discourses"

Visar resultat 6 - 10 av 14 uppsatser innehållade orden strategic use of discourses.

  1. 6. Att konstruera ett hållbart varumärke i en ohållbar industri

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Matilda Bengtsson; Felicia Svedhage; [2020]
    Nyckelord :strategic communication brand communication sustainability sustainability discourses environmentally harmful industries critical discourse analysis multimodal discourse analysis KLM; Social Sciences;

    Sammanfattning : This study aims to deepen the understanding of how companies within environmentally harmful industries are able to construct sustainable brands by producing current sustainability discourses. This is done by using a critical discourse analysis and a multimodal critical discourse analysis on the “Fly Responsibly” campaign from 2019 by the airline company KLM Royal Dutch Airlines, which consist of a website as well as a commercial video. LÄS MER

  3. 7. Ett tryggt företag i en otrygg bransch - En kvalitativ studie om hur socialt ansvar framställs för att legitimera en kontroversiell verksamhet

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Filip Svensson; Johan Häggström; [2019]
    Nyckelord :CSR; social responsibility; legitimacy; discourse analysis; discourse theory; controversial industries; Social Sciences;

    Sammanfattning : The interest in corporate social responsibility (CSR) is increasing. Today, organiza-tions face stronger demands and expectations from stakeholders to more active work with CSR than ever. LÄS MER

  4. 8. Att framställa hållbarhet: en studie av The H&M Group Sustainability Report 2016

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Emmie Kristoffersson; Emma Malmqvist; [2017]
    Nyckelord :Sustainability; CSR; PR; Discourses; Storytelling; Sustainability reporting; Thematic analysis; Discourse analysis; Strategic communication; Hållbarhet; Diskurser; Hållbarhetsrapportering; Tematisk analys; Diskursanalys; Strategisk kommunikation; H M; Public relations; Corporate Corporate Responsibility; Hållbarhetsrapport; Rapportering; Hållbarhetsberättelse; kommunikation; Triple bottom line; Hållbarhetsdiskurs; Social Sciences;

    Sammanfattning : It is becoming increasingly common for companies to produce separate CSR and sustainability reports. Previous studies of this communication channel has focused on the content and not on how the reports affect the perception of the company's sustainability. LÄS MER

  5. 9. The Origin and Implementation of the Smart-Sustainable City Concept: The Case of Malmö, Sweden

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Gabrielle Freeman; [2017]
    Nyckelord :smart-sustainable cities; sustainable development; ICT; climate change; Earth and Environmental Sciences;

    Sammanfattning : The concept of a smart-sustainable city (SSC) has recently come to dominate urban sustainability political agendas and academic discourses in Europe. This thesis investigates (1) the origination of the SSC concept, (2) how it is being framed as an approach to sustainable urban development, and (3) how it can be contextualized in concrete projects and urban planning initiatives in the city of Malmö, Sweden. LÄS MER

  7. 10. Last night in Sweden: En studie om sanning, desinformation och bilden av Sverige

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ida Friberg; My Schlyter; [2017]
    Nyckelord :discourse; disinformation; news media; nation branding; news value; public diplomacy; strategic communication; Sweden; desinformation; diskurs; nyhetsmedier; nyhetsvärde; strategisk kommunikation; Sverige; Social Sciences;

    Sammanfattning : Today, we have access to more information sources than ever before. These sources give different versions of reality and of what is true or false. In February 2017, the President of the United States, Donald Trump, made a statement about Sweden and the Swedish reception of refugees, which led to global attention about the situation in Sweden. LÄS MER