Sökning: "Private brands"

Visar resultat 31 - 35 av 93 uppsatser innehållade orden Private brands.

1. 31. Relationen mellan EMV, fabrikantmärken och kunderna : En kvantitativ studie om EMV och dess bakomliggande leverantörer

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Anna Lundqvist; Julia Svensson; [2015]
   Nyckelord :EMV; bakomliggande leverantörer; relationsmarknadsföring; konsumentbeteende;

   Sammanfattning : Private labels play an increasingly important role in the current food retail sector and the growth is driven partially by self-interest from retailers who sees private labels as a strong contributor to the profitability and return on sales. On many of the stores' private labels it does’nt show who the underlying provider is, it only says that the product is made for the store. LÄS MER

3. 32. Myndigheters varumärkesarbete och demokrati

   Magister-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Ann Milton; [2015]
   Nyckelord :brands; branding work; brand orientation; democracy; public sector; varumärken; varumärkesarbete; varumärkesorientering; demokrati; offentlig sektor;

   Sammanfattning : The aim of this thesis is to better understand branding work in government agencies. What can systematic branding work result in, in a government agency, besides a strong brand in itself? Can it contribute to the democratic mission that government agencies have? Based on background information on government agencies, their mission in terms of communication, their particular characteristics in relation to the private sector; brands and how they are developed; as well as theories in organizational communication, and research on the possibilities and risks of branding work in the public sector, a qualitative case study on the Swedish Patent and Registration Office (PRV) was carried out. LÄS MER

4. 33. Instagram as a Marketing Tool : A Case Study about how Companies Communicate their Brands on Social Media

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Ena Buinac; Jonatan Lundberg; [2015]
   Nyckelord :Social Media; Instagram; start‐ups; branding; e‐commerce; digital marketing;

   Sammanfattning : Social media – over the last decade with the development of technology, this new worldwide phenomenon occurred on the horizon and changed the traditional marketing ways forever. Many companies therefore seek these new platforms in order to come closer to potential customers. LÄS MER

5. 34. Lågprissortimentet inom egna märkesvaror (EMV)

   Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

   Författare :Anna Karlsson; Michaela Bergman; [2015]
   Nyckelord :;

   Sammanfattning : Private labels have become more important than ever in the food industry and the shares of private labels in grocery stores are growing. When private labels (PL) were introduced on the market the goal was to offer customers a cheaper alternative to national brands (NB), but today this has changed and PL are used to compete with other PL´s. LÄS MER

7. 35. ”Det enda säkra är att vi inte kommer att följa planen” : En kvalitativ studie av tillämpningen av kriskommunikationsteorier för att skydda anseendet

   Kandidat-uppsats, Karlstads universitet/Avdelningen för medie- och kommunikationsvetenskap

   Författare :Anders Molin; Hanna Olsson; [2015]
   Nyckelord :reputation; crisis communication; image; interview; image repair theory; SCCT; anseende; kriskommunikation; image; intervju; image repair theory; SCCT;

   Sammanfattning : The value of a good reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. LÄS MER