Sökning: "Private brands"

Visar resultat 26 - 30 av 93 uppsatser innehållade orden Private brands.

1. 26. Att sälja sitt jag

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Johanna Falkenberg; Agnes Östberg; [2017]
   Nyckelord :digital naturals; sociala medier; personligt varumärkesbyggande; intrycksstyrning; självpresentation; digital identitet; strategisk kommunikation; Social Sciences;

   Sammanfattning : In 1997, the concept of personal branding was popularized. Since then our world has changed, and is still changing, with the use of technology, digitization and so-cial media. Constructing and managing one's personal brand is something that to-day largely occurs in the online environment. LÄS MER

3. 27. Hållbarhetsredovisningens betydelse för ett företags legitimitet : en fallstudie av Swedbank

   Kandidat-uppsats, SLU/Dept. of Economics

   Författare :Oscar Nordstrand; Eric Norrman; John Peterson; [2016]
   Nyckelord :Global Reporting Initiative; legitimicity; stakeholder theory; sustainability report; triple bottom line;

   Sammanfattning : Ökad medvetenhet om människans påverkan på hållbarhet har medfört att det ställs allt högre krav på att företag ska arbeta mot hållbar utveckling. Eftersom frågor om hållbarhet påverkar företagens ställning i samhället är det viktigt att företagen integrerar hållbarhet i verksamheten. LÄS MER

4. 28. Som man ropar får man svar : En jämförande fallstudie om hur två organisationer med hjälp av kommunikativa strategier arbetar med sina arbetsgivarvarumärken

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Lisa Bergsten; Julia Karlsson; [2016]
   Nyckelord :Employer branding; organizational theory; organizational communication; marketing; word of mouth; Backhaus and Tikoo;

   Sammanfattning : Title: "You get what you ask for” - A comparative study of two organizations and how they, with the help of communicative strategies, work with their employer brands. The purpose of this study was to compare how two organizations use communication strategies as a part of their employer brand strategy. LÄS MER

5. 29. Impact of private labels' in-store placement on consumers' quality perception and purchase intention : An empirical study investigating Apoteket AB

   Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Sofia Helleday; Claudia Kögler; [2016]
   Nyckelord :Private labels; in-store placement; quality perception; purchase intention;

   Sammanfattning : Titel  Impact of private labels' in-store placement on consumers' quality perception and purchase intention – An empirical study investigating Apoteket AB Date 2016-06-03 Level  Master Thesis in Business Administration, 15 ECTS Institution School of Business, Society and Engineering – Mälardalen University Authors Sofia Helleday Claudia Kögler 26th May 1993 12th September 1991 Supervisor Konstantin Lampou Keywords Private labels, in-store placement, quality perception, purchase intention Research questions How do specific in-store placements of a private label product affect consumers' quality perception? How do specific in-store placements of a private label product affect consumers' purchase intention? Purpose The purpose of this study is to investigate a potential impact of private labels' in-store placement on consumers' quality perception and purchase intention with a view to the Swedish pharmacy market – namely, Apoteket AB, which is regarded as the research's case example. Method Systematic observations were carried out in two Apoteket AB stores first, which facilitated the structure of the customer survey. LÄS MER

7. 30. Varumärkesorienteringens strategiska betydelse i icke-vinstdrivande organisationer ´En explorativ studie

   M1-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Erik Oredsson; Max Westling; [2015]
   Nyckelord :Brand orientation; brands; strategy; strategic orientation; market orientation; NPO; non-profit; success.; Technology and Engineering;

   Sammanfattning : Background A brand oriented company is recognized by its regard of strong brands and the ability to build strong brands as strategic resources. For a long time, companies in the private sector have had a monopoly on brand focused activities and research in this area has often been targeted to this specific sector. LÄS MER