Sökning: "corporate identity management"

Visar resultat 6 - 10 av 108 uppsatser innehållade orden corporate identity management.

  1. 6. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julia Hüsam; Linnéa Nordmark; [2023]
    Nyckelord :Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. LÄS MER

  3. 7. Make America Green Again: Understanding Trumpism as it Relates to Environmental Injustice Legislation

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Brooke Moore; [2023]
    Nyckelord :Trumpism; Environmental Justice; Environmental Legislation; Framing Analysis; Earth and Environmental Sciences; Law and Political Science;

    Sammanfattning : The United States is witnessing the emergence of what has popularly been coined Trumpism – a new conservatism inspired by the administration of Donald J. Trump, however, extending beyond to other far-right politicians. LÄS MER

  4. 8. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sara Fregert; [2023]
    Nyckelord :Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

    Sammanfattning : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. LÄS MER

  5. 9. Blir ett plus ett verkligen två? : En kvalitativ fallstudie om hur en privat organisation hanterar spänningar i styrningen efter företagsförvärv

    Magister-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Daria Abdul; Frida Samuelsson; [2023]
    Nyckelord :Mergers and acquisitions; integration process; formal controls; informal controls; institutional logics; management control tensions; Företagsförvärv; integrationsprocessen; formell styrning; informell styrning; institutionella logiker; styrspänningar.;

    Sammanfattning : Sammanfattning  Examensarbete, Civilekonomprogrammet - Controller, Ekonomihögskolan vid Linnéuniversitetet i Växjö, vårterminen 2023.  Titel: Blir ett plus ett verkligen två?  En kvalitativ fallstudie om hur en privat organisation hanterar spänningar i styrningen efter företagsförvärv   Bakgrund & problem Företagsförvärv har blivit ett populärt tillvägagångssätt för att uppnå snabb och hög tillväxt. LÄS MER

  7. 10. Vad är en organisationsidentitet och hur kommuniceras den? : En kvalitativ studie om kommunikatörers relation till organisationsidentitet.

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Wilma Andersson; Emma Brunander-Lennartsson; [2023]
    Nyckelord :Organization communication; organizational identity; communication professionals; sensemaking and focus group interview.; Organisationskommunikation; organisationsidentitet; kommunikatör; meningsskapande och fokusgruppsintervju.;

    Sammanfattning : A society with more organizations that want to reach out with their messages, as well as an increasingly changing role as a communicator form the background and the problem area of this study. This essay is placed within the area of organizational identity, more specifically how communicators communicate and maintain an organizational identity, and whether organizational identity can contribute to sensemaking within the organization. LÄS MER