Sökning: "corporate identity management"

Visar resultat 21 - 25 av 108 uppsatser innehållade orden corporate identity management.

1. 21. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Roosmarijn Morgans; Teodora Hertanu; [2021]
   Nyckelord :Sustainability; Corporate Branding; Internal Communication; Employees; Business and Economics;

   Sammanfattning : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. LÄS MER

3. 22. The Corporate Brand Identity in a Hybrid Workplace Model

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Cornelia Borg; Caoimhe O'Sullivan; [2021]
   Nyckelord :Corporate Brand Identity; Hybrid Workplace Model; Organisational Change; Corporate Brand Management; COVID-19; Telework; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of our research is to examine the intersection of organisational change and the corporate brand identity in the hybrid workplace model. We explore the implications of the model on the corporate brand identity, how brand identity may be shaped in the model and the reasons why identity may change during the hybrid workplace model transformation. LÄS MER

4. 23. Samspel mellan industri och stad : en studie av utvecklingen av tätortsnära industriers utemiljö, med utgångspunkt i uppdrag för Markaryd kommun

   Master-uppsats, SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Författare :Mathilda Dahlberg; Linnea Nyman; [2021]
   Nyckelord :tätortsnära industri; funktionsintegration; stationsområde; åtgärdsprogram; utemiljö; entré; grönstruktur; arbetsplats;

   Sammanfattning : Från industrialismens framväxt till idag har industrins roll i staden haft olika betydelse och värde. Från funktionalismens zoneringsprinciper, till dagens idé om återindustrialisering och funktionsintegrering. LÄS MER

5. 24. Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability Paradox

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Mounia El hajjari Borg; Elin Sundberg; [2021]
   Nyckelord :Sustainability managers; sustainability-dedicated professionals; sustainable development; sustainable management; corporate sustainability; corporate paradox; CSR; stakeholders; governance; sustainability strategies; communication; strategic communication; sustainability reporting; non-financial disclosure; private sector in Sweden; paradox approach; paradox perspective; business case; social and environmental responsibility; organizations; multinationals; MNC; Nils Brunsson; organizational theory; organizational hypocrisy; neo-institutionalism; organizational individuals; organizational tension on the individual level; decision-making; action; business operations; isomorphism; institutional logics; market logics; reporting frameworks; GRI; global reporting initiative; walk the talk; change making; change agent; systemic change; behaviour and human resources; identity work; organizational sociology; legitimacy; organizational external and internal pressures.; Hållbarhetschefer; hållbarhetsrelaterade roller; hållbar utveckling; hållbar ledning; hållbarhet; paradox; CSR; intressenter; styrning; hållbarhetsstrategier; kommunikation; strategisk kommunikation; hållbarhetsrapportering; icke-finansiell information; privat sektor i Sverige; paradox perspektiv; affärsstrategi; socialt och miljöansvar; organisationer; multinationella företag; MNC; Nils Brunsson; organisationsteori; organizational hypocrisy; hyckleri; neo-institutionalism; organisatoriska individer; individnivå; beslutsfattande; affärsverksamhet; isomorfism; institutionell logik; marknadslogik; rapporteringsramverk; GRI; global reporting initiativ; walk the talk; förändringsarbete; förändringsagent; systemförändring; beteende och mänskliga resurser; identitetsarbete; organisatorisk sociologi; legitimitet; externa och interna påtryckningar.;

   Sammanfattning : While sustainability-dedicated managers and related titles represent a profession that has hardly existed for more than a decade, it is not surprising that the field of research concentrating on these professionals is in itself relatively new. With an increasing demand for corporations to take their social and environmental responsibility, and a corporate sustainability characterized by tension and paradox, we found it of importance to explore the role and entanglements of these professionals. LÄS MER

7. 25. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Louise Enoksson; Elin Larsson; [2020]
   Nyckelord :Brand Identity; Flexible Brand Identity; Brand Transformation; Brand Management; Moderately Dynamic Market; Adaptation; Consumers; Consumer behaviour; The Swedish Coffee Market; Communication;

   Sammanfattning : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. LÄS MER