Sökning: "Hybrid Media"

Visar resultat 6 - 10 av 116 uppsatser innehållade orden Hybrid Media.

  1. 6. Public Service jakt på den unga nyhetskonsumenten - En kvalitativ fallstudie om hur SVT bygger relationer till unga vuxna på sociala medier

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :August Lindberg; Sara Lindgren; [2023]
    Nyckelord :strategic communication; digital communication; public relations; relationship building; relationship management; relationships on social media; hybrid media systems; social media; strategic listening; dialogue; TikTok. strategisk kommunikation; digital kommunikation; relationsbyggande; relationshantering; relationer på sociala medier; hybrid media system; sociala medier; strategiskt lyssnande; dialog; TikTok; Social Sciences;

    Sammanfattning : Idag har sociala medieplattformar utvecklats till att bli den främsta informationskällan för nyheter bland unga vuxna. Det traditionella broadcast utbudet är inte längre tillräckligt för att nå ut till målgruppen, vilket har gjort att dagens public service organisationer idag behöver se över hur man når ut och kommunicerar sitt innehåll. LÄS MER

  3. 7. Ledarskapsutmaningar med den hybrida arbetsmodellen i svenska banksektorn

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Ayda Futsum; Yohanna Futsum; [2023]
    Nyckelord :The hybrid work model; banking sector; situational leadership; communicativeleadership; challenges; Den hybrida arbetsmodellen; banksektorn; situationsanpassat ledarskap; kommunikativt ledarskap; utmaningar;

    Sammanfattning : The implementation of the hybrid work model is increasing within the banking sector. This work model has become valuable to recruit new talent, strengthen competitive advantages and because many bank employees have changed their view of where their work can be conducted. LÄS MER

  4. 8. Context-Aware Fashion Recommender Systems to Provide Intent-based Recommendations to Customers

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Edda Waciira; Marah Thomas; [2023]
    Nyckelord :e-commerce; Fashion Recommendation Systems; Machine Learning; Recommendation Systems;

    Sammanfattning : In recent years, Recommendation Systems have revolutionized how social media and ecommerce are used. Fashion Recommendation Systems have made it easier for customers to do shopping, by recommending items to them based on various factors, such as their previous orders, and their similarities to other users. LÄS MER

  5. 9. Ukraina- yttre makters slagfält? : Kvantitativ studie av narrativ i svensk media relaterat till konflikten i Ukraina 2014.

    Kandidat-uppsats, Försvarshögskolan

    Författare :Fredrika Stense; [2023]
    Nyckelord :Strategic narratives; narratives; civil war; geographical conflict; proxy war; hybrid warfare; Ukrainian conflict; Ukrainian crisis; war in Ukraine; Russia; Sweden; West; swedish media; Strategiska narrativ; narrativ; informationspåverkan; hybridkrig; inbördeskrig; geografisk konflikt; proxykrig; svensk media; Ukraina; kriget i Ukraina; ukrainakrisen; konflikten i Ukraina; Väst; Öst; Sverige; Ryssland;

    Sammanfattning : AbstractIs Ukraine the battlefield of external powers? The 2014 conflict in Ukraine was characterized by multiple media narratives, which shaped the portrayal and understanding of the conflict. Was it a geographical conflict between Ukraine and Russia, or a proxy war between the West and Russia? Control of the information arena is central to contemporary warfare, which marks research on the conflict in Ukraine. LÄS MER

  7. 10. The Construction of the LVU Influence Operation : A Narrative Case Study on Influence Operations

    Master-uppsats, Försvarshögskolan

    Författare :Pierre Nilsson; [2023]
    Nyckelord :influence operation; disinformation; psychological defence; sweden; social services; LVU; lvu; strategic narrative; hybrid threats; information influence; påverkanskampanj; desinformation; psykologiskt försvar; LVU; lvu; socialtjänsten; strategiska narrativ; fallstudie; hybridhot; säkerhetspolitik; informationspåverkan;

    Sammanfattning : The thesis aims to give readers a more precise knowledge of how narratives in the information environment, mainly social media platforms, can be created and structured by agents of influence operations to subvert and influence a target audience. As a case study, the thesis focuses on the influence agent “Shuoun Islamiya”, as the Swedish Psychological Defence Agency pointed out, to be the initiator of the influence operation targeting Swedish Social Services and the LVU-act. LÄS MER