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Visar resultat 1 - 5 av 7 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Type of online sales channel as a determinant of consumers’ perception of its e-service quality : An experimental study of Generation Y on the e-commerce market

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Agnieszka Maria Kozakiewicz; Lisa Lienstromberg; [2022]
    Nyckelord :e-commerce; e-service quality; online sales channels; consumer behaviour;

    Sammanfattning : With the growing popularity of e-commerce, this market has become highly competitive, prompting companies to develop an appropriate strategy. As it turned out, focusing on e-service quality is the key and most competitive strategy in this market. LÄS MER

  3. 2. The impact of UI design on reseller behavior

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Elias Andersson; [2020]
    Nyckelord :Reseller; UI; UX; behavior; e-consumer; web analytics; e-commerce; Återförsäljare; UI; UX; beteende; e-konsument; webbstatistik; e-handel;

    Sammanfattning : The study assesses the influence certain individual factors have on reseller employees online purchasing behavior, after various UI alterations were implemented on a leading tech manufacturer’s web application. A total of 207 reseller employees, from 46 different countries, participated in an 8 week long within-subjects designed A/B test. LÄS MER

  4. 3. E-handel och upprepade köp : En studie om kundlojalitet inom detaljhandeln

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Admir Trhanaj; Alexander To; [2018]
    Nyckelord :Informationslogistik; E-handel; Kundlojalitet; Kundnöjdhet;

    Sammanfattning : Idag kan konsumenter vara tid och platsoberoende när de ska genomföra ett köp online. Återförsäljarna måste ständigt jobba med utveckla verksamheten för att kunna ge konsumenterna bästa möjliga köpupplevelse. LÄS MER

  5. 4. Social media's significance on the need recognition and information search, in B2B investment decisions of 3D printers.

    Master-uppsats, KTH/Medieteknik och interaktionsdesign, MID

    Författare :Gustav Boström; [2015]
    Nyckelord :3D printer; desktop 3d printer; Social media; B2B; decision making; need recognition; information search; consumer behaviour; B2B marketing;

    Sammanfattning : This study examines what significance social media (Facebook, LinkedIn, Twitter and Instagram) may have in regard to clients need recognition and information search, in B2B investment decision making of desktop 3D printers. The study was made on 121 respondents from the 3D printer reseller company 3DVerkstan’s customer base. LÄS MER

  7. 5. Strategier och kanaler vid marknadsföring för fysiska researrangörer och traditionella resebyråer

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Helena Weijsenburg; Denisse Morales; [2014]
    Nyckelord :Traditional travel agencies; tour operators; online travel agents; marketing; digital media; print media; word-of-mouth; relationship marketing; positioning; customer segments; unique; Traditionella resebyråer; researrangörer; internetresebyråer; marknadsföring; digital media; tryckt media; word-of-mouth; relationsmarknadsföring; positionering; kundsegment; unikt;

    Sammanfattning : The tourism industry in Sweden has expanded in recent years and the increasing industry has meant that customers are in need of a reseller for their trips abroad. Today there are three types of retailers available. These are : Traditional travel agencies , tour operators and online travel agencies. LÄS MER