Sökning: "persona retorik"

Visar resultat 1 - 5 av 22 uppsatser innehållade orden persona retorik.

1. 1. ”I heard that’s the thing here…” : En doxisk topikanalys av samtalet mellan sydkoreanska Lee Young Ji och danska Christopher på YouTube-showen My Alcohol Diary.

   Kandidat-uppsats, Uppsala universitet/Institutionen för litteraturvetenskap och retorik

   Författare :Tova Söderlund; [2024]
   Nyckelord :My Alcohol Diary; Nothing Much Prepared; South Korea; South korean popular culture; rhetorical way-making; 이영지; 한류; 차린건 쥐뿔도 없지만; retorik; doxa; topiker; etos; persona; representation; självrepresentation; YouTube; sociala medier plattformar; hallyu; sydkoreansk populärkultur; Sydkorea; Danmark; Lee Young Ji; Christopher; My Alcohol Diary; maktdynamiker;

   Sammanfattning : Sydkoreansk populärkultur konsumeras i dag i hela världen. Globaliseringen har lett till att internationella fans av sydkoreansk populärkultur blir fler och att internationella stjärnor får fler möjligheter att visa upp sig i Sydkorea. LÄS MER

3. 2. Sanningen är på vår sida : analys av andrapersonan i Putins tal

   Kandidat-uppsats, Lunds universitet/Retorik

   Författare :Klara Tomingas Näf; [2023]
   Nyckelord :Retorik; Rhetoric; Andrapersona; Second persona; Putin; Close textual analysis; Kritisk närläsning; Languages and Literatures;

   Sammanfattning : This essay analysis the speech President Vladimir Putin gave on the red square in Moscow on the 30th of September 2022. The aim of the essay is to understand the audience to whom Putin delivered his speech and to analyse what ideology and world view that could have been projected on them thru the discourses secondpersona. LÄS MER

4. 3. Politicians’ Instagram personas in relation to Swedish politics : A discourse analysis of personas from a gender point of view of Swedish political party leaders’ Instagram accounts

   Magister-uppsats, Karlstads universitet/Centrum för genusforskning (from 2013)

   Författare :Emelie Bröms; [2022]
   Nyckelord :gender performativity; persona; rhetoric; social media; Instagram; politics; party leaders; political communication; Sweden; persona; retorik; sociala medier; Instagram; partiledare; politik; politisk kommunikation; Sverige; persona; performativitet;

   Sammanfattning : This essay aims to investigate how the leaders for the Swedish parliamentary parties appear on their official Instagram accounts. By conducting a discourse analysis, looking at both text, visual images, and the combination of the two in the Instagram posts, the intention is to analyse how gender is being performed through the rhetorical concept of persona. LÄS MER

5. 4. How to analyze identification in storytelling?

   Master-uppsats, Lunds universitet/Retorik; Lunds universitet/Masterprogram: Språk och språkvetenskap

   Författare :Felix Pålsson; [2022]
   Nyckelord :audience; dramatism; Där livet händer; identification; IKEA; metaphor; metonymy; persona; persuasion; rhetoric; storytelling; Weltanschauung; Languages and Literatures;

   Sammanfattning : This thesis examines the use of storytelling in advertising from a rhetorical perspective. Specifically, stories told in IKEA’s recent advertising campaign Där livet händer (Where life happens) will be analyzed. The purpose is to propose a way in which to analyze identification in storytelling. LÄS MER

7. 5. En manlig övertygelse? : En retorisk undersökning av tankeriktningar, ideal och maskuliniteter i den svenska mansgruppen The Raw Man

   Master-uppsats, Uppsala universitet/Avdelningen för retorik

   Författare :Tor Hedling; [2021]
   Nyckelord :Rhetoric; Topoi; virtues; masculinities; Social Movements; Aristotle; Edwin Black; Retorik; topiker; dygder; maskuliniteter; argumentationsanalys; Aristoteles; Edwin Black; The Raw Man; Sociala rörelser; mansgrupp;

   Sammanfattning : This master thesis explores ideas, values, virtues, and masculinities within The Raw Man, a Swedish men’s group active since 2012, in the context of Swedish gender equality politics. The material used for this study is the The Raw Man’s website (with an array of persuasive texts and pictures), YouTube-videos, a podcast, and the group’s participation in a Swedish television program. LÄS MER