Sökning: "recall of advertising"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden recall of advertising.

  1. 1. Sentiment Analysis Of IMDB Movie Reviews : A comparative study of Lexicon based approach and BERT Neural Network model

    Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Författare :Prashuna Sai Surya Vishwitha Domadula; Sai Sumanwita Sayyaparaju; [2023]
    Nyckelord :Bag of Words BoW ; Deep Learning; IMDb Movie Reviews; Machine Learning; Natural Language Processing NLP ; Sentiment Analysis; Term Frequency- Inverse Document Frequency TF-IDF .;

    Sammanfattning : Background: Movies have become an important marketing and advertising tool that can influence consumer behaviour and trends. Reading film reviews is an im- important part of watching a movie, as it can help viewers gain a general under- standing of the film. And also, provide filmmakers with feedback on how their work is being received. LÄS MER

  3. 2. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Tamara Bonk; Marie Sophie Kubinski; [2023]
    Nyckelord :Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

    Sammanfattning : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. LÄS MER

  4. 3. En studie av hur en webbapplikation för annonsering av konsultuppdrag till studenter kan implementeras för att uppfattas som användbar

    Kandidat-uppsats, Linköpings universitet/Institutionen för datavetenskap

    Författare :Adam Åström; Albin Öberg; Alice Elkjaer; Fredrik Olsson; Hannes Bengtsson Malmborg; Madeleine Jacobson; Oscar Schwartz-Blicke; Viktor Storsved; [2021]
    Nyckelord :Usability; Design; Single page application; Web design; Visual design; Web application; Web development; HTML; CSS; JavaScript; Python; AJAX; FLASK; Templates; JWT; Job search; Job; Work; efficiency; navigation; satisfaction; expediency; TDDD83; Användbarhet; Användbar; Design; Webbutveckling; HTML; CSS; JavaScript; Python; AJAX; FLASK; Templates; JWT; Jobbsökningssida; Jobbsökning; Jobb; Arbete; Plattform; Webbapplikation; Effektivitet; Effektivt; Navigerbarhet; Ändamålsenlighet; Tillfredsställelse; TDDD83;

    Sammanfattning : Studentkonsultprojekt gör det möjligt för studenter att applicera sin kunskap i näringslivet samtidigt som det blir mindre kostsamt för företagen att anlita konsulter. Då jobbsökande via internet blir allt vanligare finns det ett behov av en webbapplikation för konsultuppdrag som kopplar samman studenter och företag. LÄS MER

  5. 4. The Impact of Language Barriers on Product Placement : A Qualitative Study Investigating Swedish Consumers’ Brand Recall and Brand Attitude Using Netflix Original Series

    Magister-uppsats, Jönköping University

    Författare :Jennifer Hertzberg; Louise Rask; [2021]
    Nyckelord :Product Placement; Brand Recall; Brand Attitude; Language Barriers;

    Sammanfattning : Product placement has long been a popular advertising tool that is still heavily used in today’s market. Therefore, this thesis adds a new construct to the field of product placement, namely language barriers, to see if that can have an impact on consumers’ ability to perceive product placement, in terms of brand recall. LÄS MER

  7. 5. Investigation of Embedded Brand Placement within Esports

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Carl Alexandros Lundberg; Lola Smith; [2021]
    Nyckelord :esports; league of legends; embedded brand placement; eye tracking; brand recall; prior involvement;

    Sammanfattning : The video game and esports industry has grown exponentially over the past few years.“During recent years, esports have become one of the most rapidly growing forms ofnew media driven by the growing provenance of online games and onlinebroadcasting technologies” (Hamari and Sjöblom, 2017). LÄS MER