Sökning: "visual and textual communication"

Visar resultat 16 - 20 av 48 uppsatser innehållade orden visual and textual communication.

1. 16. "Better Get Vaccinated" : A Frame Analysis of the Swiss Government's Covid-19 Vaccine Campaign on TikTok

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Astrid Winiker; [2022]
   Nyckelord :Crisis Communication; Government Agency; Covid-19; Vaccine; Pandemic; Social Media; TikTok;

   Sammanfattning : The aim of this thesis is to analyse the first TikTok posts of the Swiss government that were published during the pandemic. This thesis investigates how their Covid-19 vaccine campaign is presented on TikTok and contributes to the field of crisis communication. For this, the analysis relied on two theoretical frameworks. LÄS MER

3. 17. “Life is too short to worry about stuff” : En multimodal kritisk diskursanalys av ett ’annorlunda’ försäkringsbolags Instagramkonto

   Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora

   Författare :Elina Nilsson; [2022]
   Nyckelord :positioning; MCDA; Instagram; market communication; social semiotics; positionering; MCDA; Instagram; marknadskommunikation; socialsemiotik;

   Sammanfattning : Den här studien ämnar undersöka hur försäkringsbolaget Hedvig representerar sig själva som annorlunda via sitt Instagramkonto, med tonvikt på vilka semiotiska resurser respektive positioneringsstrategier Hedvig använder i sina Instagraminlägg. Studien utgår ifrån teorier inom marknadskommunikation samt socialsemiotik. LÄS MER

4. 18. Green or Blue? Am I being ‘washed’?  The Way Sustainable Luxury Fashion Brands Communicate Sustainability Practices in their Websites : The case of Stella McCartney and Gucci

   Master-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Alvia Zuhadmono; [2022]
   Nyckelord :sustainable communication; sustainable fashion; greenwashing; bluewashing; sustainable luxury fashion brands; Gucci; Stella McCartney; luxury fashion; sustainable communications in the websites; greenwashing in the fashion industry; bluewashing in the fashion industry;

   Sammanfattning : This case study examines how luxury fashion brands communicate their sustainability practices on the brands' sustainability page on the company's website and whether selected luxury fashion brands are greenwashing and bluewashing. The luxury brands selected for this study are Stella McCartney and Gucci, on the grounds that both brands have different types of businesses and approaches. LÄS MER

5. 19. Politiker eller influencer - en gråzon? : En studie av svenska partiledares användning av Instagram

   Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :Jenny Hamrén; Rasmus Sundman; [2021]
   Nyckelord :Politicians; influencers; Instagram; professional; private;

   Sammanfattning : This thesis examines Swedish politicians' use of Instagram and how they choose to represent themselves. In recent years, there has been a discussion about politicians' use of social media and whether their behavior can be compared to celebrities or even influencers. LÄS MER

7. 20. Whispering Bodies : The Textual Brain

   Master-uppsats, Stockholms konstnärliga högskola/Institutionen för scenkonst

   Författare :Siri Bertling Wiik; [2021]
   Nyckelord :performance; object oriented ontology; video; participatory; poetry; language; scenography; sculpture; visual art; fine art; interactive; fluid; fluidity; melting; inner spaces; introspective; workshop; objects; things; tactility; relations; translation; transformation; interspecies communication; communication; agency; immersive; performative; body; bodies; meditation; språklighet; kommunikation; meditation; kropp; workshop; performance; konst; fri konst; scenkonst; tolkning; översätta; förändra; videokonst; skulptur; poesi; scenografi; allomslutande; interaktivt; performativt; deltagande;

   Sammanfattning : During this project I’ve been exploring how we can work with things within art to change our way of relating to ourselves, other humans and our surrounding. I want to see if finding inner spaces within us can make us feel more connected to our external surrounding. LÄS MER