Sökning: "video commercials"

Visar resultat 6 - 10 av 21 uppsatser innehållade orden video commercials.

  1. 6. Mångfald eller bortfall? : En kvalitativ studie om hur ras framställs i Försvarsmaktens reklamfilmer

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Linnéa Sundberg; Ellen Simón; [2021]
    Nyckelord :marketing; authority; military; race; power structure; diversity; representation; postcolonialism; MCDA; marknadskommunikation; myndighet; militär; ras; maktstrukturer; representation; mångfald; postkolonialism; MCDA;

    Sammanfattning : The purpose of this bachelor thesis is to study how race is represented in four of Försvarsmakten’s video commercials published between 2016 and 2020. Försvarsmakten is a Swedish authority that in recent years has focused on increasing gender and ethnic equality within the organization, which interests us to examine if and how their efforts are transformed in their marketing communication. LÄS MER

  3. 7. Gymnasieelever och Försvarsmaktens reklam : En fokusgrupps analys om hur gymnasieelever upplever Försvarsmaktens reklamfilmer

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Maximiliam Nilsson; [2021]
    Nyckelord :media; communications; advertising; video advertising; swedish armed forces; high school students; media; kommunikation; reklam; reklamfilmer; försvarsmakten; gymnasieelever;

    Sammanfattning : This study has examined how young people who are in their final year of upper secondary school experience and perceive the Swedish Armed Force's advertisements by finding what the Swedish Armed Forces has chosen to represent in the two selected commercials that the study examines. Using the theory of representation along with denotation and connotation in a detailed image analysis of images taken from the respective commercials, representations have been extracted. LÄS MER

  4. 8. Effektiv TV-reklam? : En kvalitativ studie om potentiella faktorer bakom effektiv TV-reklam samt konsumenters tittarvanor

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Even Romodan; Oscar Sundström; [2021]
    Nyckelord :In-stream video ads; TV-commercials; Entertainment Value; Information Value; Creativity; Brand Image; Celebrity Endorsement; effective TV-commercials; potential factors; Consumer Perspective; Internet; Television; In-stream video ads; TV-reklam; Entertainment Value; Information Value; Kreativitet; Brand Image; Celebrity Endorsement; effektiv TV-reklam; potentiella faktorer; konsumentperspektiv; Internet; TV.;

    Sammanfattning : Bakgrund: Det finns problem kring att avgöra exakt hur effektiva reklamkampanjer är. TV-reklam är det mest inflytelserika mediet och fastän det inte finns belägg för att det direkt leder till något köp så kan det leda till att TV-reklamen förblir i vårt medvetande. LÄS MER

  5. 9. GENDER-STEREOTYPES, FOOD AND ADVERTISING. An Analysis of Gender-role Portrayal and Gendered Language in Japanese Video Commercials

    Magister-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

    Författare :Niklas Sjöberg; [2020-06-09]
    Nyckelord :SIK; japanska; Japanese; Gender; Stereotypes; advertising; language;

    Sammanfattning : This thesis aims to investigate Japanese gender stereotypes through the analysis of gender role portrayals in video commercials of the product category food and cooking, as well as by observing the use of gender specific language by the characters of the commercials. This is done through a combined quantitative and qualitative analysis of 115 commercials collected from online sources. LÄS MER

  7. 10. The best a brand can be? P&G’s femvertising meeting hegemonic masculinity

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Patricia Agudelo; [2020]
    Nyckelord :Femvertising; Feminist Critical Discourse Analysis; Hegemonic masculinity; Multimodal Discourse Analysis; P G; Power; Foucault.; Social Sciences;

    Sammanfattning : This thesis uses Feminist Critical Discourse Analysis and Multimodal Discourse Analysis to study how a house of brands, like Procter & Gamble (P&G), handles femvertising, that it is produced by its own brands. The paper analyses the phenomenon using examples from commercials that belong to P&G’s #WeSeeEqual campaign and the controversial commercial video from Gillette The best men can be. LÄS MER