Sökning: "Ethnic Diversity"

Visar resultat 41 - 45 av 186 uppsatser innehållade orden Ethnic Diversity.

  1. 41. Hur representeras etniska minoriteter under skyddsutrustning? : En komparativ semiotisk innehållsanalys av Under Armours reklamfilmer ur ett postkolonialt perspektiv

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Oskar Sörling; Hasib Zolic; [2021]
    Nyckelord :Semiotics; representation; postcolonialism; social movements; marketing communications; Under Armour; BLM; Semiotik; representation; postkolonialism; sociala rörelser; marknadskommunikation; Under Armour; BLM;

    Sammanfattning : Med bakgrund i Black Lives Matter-demonstrationerna problematiserar den här studien två reklamfilmer från sport- och klädföretaget Under Armours (UA:s) kampanj The only way is through med syfte att studera hur normer och värderingar främjas utifrån jämlikhet och mångfald i UA:s reklamfilmer. Detta studeras genom att undersöka hur vita personer, färgade personer (POC) och personer med olika etnisk bakgrund representeras i UA:s reklamfilmer och vad det finns för likheter och skillnader mellan dessa representationer. LÄS MER

  3. 42. Mångfald eller bortfall? : En kvalitativ studie om hur ras framställs i Försvarsmaktens reklamfilmer

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Linnéa Sundberg; Ellen Simón; [2021]
    Nyckelord :marketing; authority; military; race; power structure; diversity; representation; postcolonialism; MCDA; marknadskommunikation; myndighet; militär; ras; maktstrukturer; representation; mångfald; postkolonialism; MCDA;

    Sammanfattning : The purpose of this bachelor thesis is to study how race is represented in four of Försvarsmakten’s video commercials published between 2016 and 2020. Försvarsmakten is a Swedish authority that in recent years has focused on increasing gender and ethnic equality within the organization, which interests us to examine if and how their efforts are transformed in their marketing communication. LÄS MER

  4. 43. Is Your Diversity Agenda Really Working? : A case study on Boston Consulting Group (BCG) in Sweden

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Lawko Karim; Julia Lindahl; [2021]
    Nyckelord :Diversity and Inclusion; Diversity Management; Ethnic Minorities; Human Resource Management; International Business;

    Sammanfattning : In the last decades, research in the field of diversity management has placed a focus on inclusion. It is argued that a diverse and inclusive workplace can lead to productivity and creativity, thus economic growth. LÄS MER

  5. 44. Engaging with Diversity in Hospitable Spaces : A Study on Lived Experiences of Community Theatrewith Refugees and Asylum Seekers in Leeds

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Anne Svenstrup Grant; [2021]
    Nyckelord :refugees asylum seekers; community theatre; applied theatre; diversity; conviviality; hospitality; United Kingdom; Leeds;

    Sammanfattning : An emphasis in political debates and much print media in the United Kingdom (UK) on perceived issues with ethnic, religious, and cultural diversity has contributed to a narrative of worry and fear. Despite such hostile discourse, people find ways of living together with diversity every day. LÄS MER

  7. 45. The Ethnic Barrier : An exploratory study of the perception of ethnic diversity within investment banks in Sweden

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Michael Mekonnen; Gara Tahir; [2021]
    Nyckelord :Diversity; Ethnic Diversity; Investment banking; Sweden; Foreign background; Mångfald; Etnisk mångfald; Investment banker; Sverige; Utländsk bakgrund;

    Sammanfattning : This paper aims to give an insight into how employees, with foreign backgrounds, at investment banks in Sweden perceive the industry with respect to ethnic diversity. Furthermore, it intends to investigate how employees within investment banks believe ethnic diversity can be improved with a focus on the recruitment process. LÄS MER